- File Formats
In the old times, designing items which are intended to be transferred on paper requires the designer to make a sketch using a pen and paper. However, due to the advancements of today’s technology, designs can now be created by using various software applications such as the Adobe suite and other designing companies or brands that offer tools for creative people and organizations.
A Photoshop Document file format or “.PSD” is a format which is rendered or created using an Adobe Photoshop application. Although there are other formats available to be the choice of designers, a “.PSD” format is often known as the default when it comes to ensuring high-quality outputs, especially creative templates.
A “.PSD” file format template or a PSD template allows the designer to use the template and still see the layers that composed it. The separated layers promote an ease-of-use to the user of the template in a “.PSD” format compared to all other formats in the web.
Almost every design template available online has a “.PSD” file format option. However, in choosing the perfect and suitable PSD template, one must take note of the following elements which should be present and described in the template:
The template file downloaded must have a “.PSD” file extension: It must be clear that the file being downloaded has a “.PSD” extension at the end of its file name. Checking the file extension is important to be conducted before proceeding to open the template in the preferred application software. If the file being downloaded is compressed, then extracting the files should be done in order to use the template.
Contents must be layered: A “.PSD” file format is chosen by designers for them to easily manipulate the whole template ranging from the background designs, the colors, and the typefaces. This is why when the file is being opened, the template must show the different layers that compose the design. Visible and hidden layers should all be present in the template once it is opened and it should have proper layer names, tags, or titles.
Should have a high-resolution “DPI”: The acronym “DPI” means Dots Per Inch, which specifies the number of dots that the image or the output will have when printed. Higher dpi numbers produce higher resolution outputs or images which results in better quality printed templates.
The template design should be appropriate to the purpose and needs of the client: There are different events, occasions, and intents in using “PSD” templates, either for the purpose of making a wedding invitation or a simple greeting card for the holidays. This is why when searching for a template, the type of event and the preferences of the client or the user of the template must be kept in mind. And although templates can be changed, it is more efficient to use a template with the preferred design contents to lessen the amount of time deciding on what items to add for the final output.
Should indicate the number of template designs: A good template will showcase the number of designs which can be used by the person downloading it. For instance, if it is an advertising and marketing kit template, then it must state in the description that there are different designs included in the template which will cater each marketing item such as advertising banners and the marketing invites of a company.
Should disclose the size of the template: The size is one of the most significant elements of any creative template especially if the designer or the user of the template is considering a specific measurement for the output. The right size will result in a perfectly suitable printed item such as for a product label and even for a digital signage to be displayed in buildings or establishments.
The color model used in the template should be defined: There are two types of color models or color spaces: RGB and CMYK. If the output of the template is intended to be viewed on screens and gadgets, then it must have the RGB color model which centers on red, green, and blue. On the other hand, CMYK color space or model which centers on cyan, magenta, yellow, and black is preferable to be used if the output is to be printed onto paper and other materials.
Follow the steps below to create a simple PSD template:
Step 1: Open a new empty photoshop document. When opening the document, preferences must be noted ranging from the name or title of the document, its size, output resolution, color mode, and the choice of pixel aspect ratio.
Step 2: Adjust the rulers. The rulers should only be at each side of the document in order for the designs to be limited within the document itself and not beyond. Either the rulers will be made visible or be hidden during the design and creation process of the template will depend on the designer who will be making the “PSD” template.
Step 3: Create a bleed area. A bleed area is essential for templates which are intended to be printed out such as brochure templates and magazines of various topics and subjects. The bleed can either be in an inch or less which will serve as the available space to be cut out after the output is printed. This is also beneficial in securing that the printer will be able to print out the whole design of the output.
Step 4: Allocate portions for the template layout in layers. Assigning portions will help in deciding which sides will be folded, as well as which designs must be cropped based on the limitations of the portions. Portions are important and must be appropriately divided especially if the template is for making items which will be cut out in several pages or be folded such as bi-fold invitations, tickets, and food vouchers.
Step 5: Add the background for the template’s design. Adding the background can be done in two options: either to put the background of the whole document or to create separate backgrounds for each portion. Since the portions are placed in layers, it will be easy to manipulate the background which can be done by clicking the choice of layer first then by adding the background color or image for the layer.
Step 6: Group the layered portions together. Grouping the portions will allow easy identification of the basic template guide. This is helpful when determining which portion will be changed and updated and what must be removed from time to time.
Step 7: Incorporate designs into different layers. This is the second part of creating the template which is placing the elements or the contents of the template. The designs should include the event details or the details of the template’s main subject, the images which are related to the subject along with other designs which will deliver the message to the audience or the users of the template.
Step 8: Save the template in “.PSD” file format extension. Before saving, one must remember to recheck the layers and ensure that each layer is named properly to avoid confusion of which is which when changing the contents of the template.
If the template has been used and the designs are finalized, the project or the output can then be saved in other formats such as in “.HTML”, “.JPEG”, and “.PNG”.
Making any type of template is not a piece of cake since the person who will create the template should consider different factors and aspects in order to cater to the needs of his targeted audience and clients. Below are some of the tips to improve a simple “.PSD” template:
Knowing what the objective of making the template is and what subject will be the focus of the template will help in ensuring that the template’s details and designs will coordinate with each other. In addition, the contents or sample texts to be placed into the template for the guide of the user will also be easily determined since it depends on what the template will be. For instance, if the template is intended for social media marketing, then it must be up to the trends to attract clients.
Each template to be made must be uniquely created and will have its own personality. The uniqueness should reflect on the template’s purpose and goal which should include the differences it has from the other templates regarding its typefaces used, designs, and other elements.
Knowing the target audience should be done before making the template and must be noted even after the template is finalized and saved. Keeping the audience in mind will allow the maker of the template to determine whether or not the template will catch the eyes of his targeted audiences and clients or not, and if there are changes to be incorporated into the template for it to leave a mark on the viewer.
Banner templates – Slogans, statements, logos, and promos can be presented in a banner. With the aid of a banner template in “.PSD” format, the designer will have varieties of size options that he can use for different media purposes such as for billboards and for social media posting.
Book cover templates – Compiling a book will be done easier with the use of a ready-to-use book cover template in “.PSD”. The template will allow the designer to have a guide of what must be stated in the cover for an effective book creation.
Bookmark templates – Nowadays, bookmarks are not only bought and created for personal use but also for giveaways during parties and events. In order to make a bookmark, one can draft from scratch or acquire a bookmark template in “.PSD” format for a faster way of creating a bookmark with the proper typefaces and designs.
Business card templates – Reaching clients and introducing specializations can be done effortlessly by customizing a business card template in “.PSD” file format. These templates will have the name of the company and its representative along with their essential contact information.
Brochure templates – Presenting what a company can offer to a client requires a brochure especially if there are tons of various products and services that the company sells. A brochure template in “.PSD” format contains sections and layers that the designer can fill out with the company’s offers along with a short introduction and the history of the company.
Card templates – Recipe and menu cards are commonly used in restaurants. These two types are just some of the known cards which are not associated with events and celebrations. “.PSD” formatted card templates are efficient to be used and easy to customize.
Catalog templates – Brochures and catalogs are two of the most common marketing materials that business companies use. However, these two only have a thin line with regards to their difference. A brochure is a shortened version of the catalog. In a catalog template, a company can enlist the full description of their products and services, while the brochure will have the list of products but with a few details only and their prices.
Digital signage templates – Digital signages have become the norm in advertising nowadays especially for products which are sold in establishments and large malls. One of the characteristics of a digital signage template is its high-resolution design and content which should be visible and clear enough to be read by the public in a certain distance.
Newsletter templates – Email newsletters are not only used for promoting a business but also for informing members of an organization or a community. With a newsletter template in “.PSD” format, organizations will be able to create newsletters easily and will have a lesser time to consume in deciding on the designs and layout for each targeted audience such as their members, officers, and affiliated groups.
Envelope templates – Although there are simple, white envelopes available in craft stores, it is always more effective if an envelope is customized for the specific event or occasion where it will be used. For this, an envelope template in “.PSD” format should be used. The template will have the layout of the envelope along with the designs and the typefaces to use in relaying the message and theme of the event.
Flyer templates – Flyers are marketing materials which are often printed in an 8 x 5-inch paper. When using a flyer template in “.PSD” format, the designer must note the number of folds that he will be used to either make the flyer a bi-fold or a tri-fold marketing material.
Greeting card templates – Holidays and special celebrations are the events where greeting cards are used. Making a greeting card can be intimidating for some which are why greeting card templates in “.PSD” formats can be useful for anyone planning to attend an event.
Invitation templates – Weddings, parties, and corporate event invitations can be made using invitation templates in “.PSD” format. In this template, the event details, an RSVP reminder, as well as the list of things that the guests must bring are included.
Label templates – Labels are created to be placed onto specific materials or objects to indicate their content, description, as well as their brand details. Label templates in “.PSD” formats can be used for labeling coffee shop cups, all varieties of products including alcoholic beverages and food boxes, as well as items of luggage and bundled packs.
Magazine templates – Creating a layout for a magazine is a time-consuming task to accomplish. This is why magazine templates in “.PSD” formats are used by most publishing companies and agencies, as well as business companies who include magazines as a part of their marketing strategy. The template will have different layouts for each page of the magazine.
Marketing templates – Coordinating designs, patterns, and layouts are some of the known benefits of using marketing templates in “.PDF” format. The template will not only provide one layout for the user but several different types of meeting various marketing needs ranging from billboard advertising up to making flyers and leaflets for the company.
Media kit templates – Items which are posted in various media platforms are categorically known as media kits. With a media kit template in “.PSD” format, the user will be able to create and personalize his media posts for his targeted audience.
Journal and notebook templates – Even the simplest types of notebooks can be made into a journal, however, in order to have a creative and organized journal, a template must be used. The covers and the pages of a journal and a notebook can be customized based on what the preference of the template user will be, and based on what the purpose of making the journal is.
Postcard templates – Letters are often mailed inside an envelope, but if enclosing a greeting in an envelope is not what a person would want, then a postcard can be the preferable option. Customizing a postcard template will add personality and creativity to the one who will be sending the card. Also, since the postcard will not be placed inside an envelope, it is important that it will have the essential details of both the sender of the mail and the receiver.
Rack card templates – Cards which are displayed in a service provider’s office are known as rack cards. These contain the general information of the service provider or the company such as their mission, vision, goals, and their contact details.
Sign templates – Road signs and even basic direction signs can be created by using sign templates in “.PSD” formats. The templates allow the designer or the user to change the logos for the sign and the title of the sign itself.
Tag templates – Gifts, shirts, and even products in jars have tags which show the description or a greeting intended for the audience of the item. Tag templates in “.PSD” formats contain typefaces that the designer can efficiently use for making his tags along with a few additional designs which will promote the creativity of the tag.
Ticket templates – Tickets can be made with ease using the right ticket template in “.PSD” format design. In this template, the user will be provided with a suggestive layout which includes the varieties of typefaces applicable for the ticket’s design.
Voucher templates – Vouchers serve as instruments for clients and customers to obtain a discount in availing a specific product or service from the company who handed the voucher. A voucher template in “.PSD” format will contain sections to be edited by the company or their designer. It will allow the company to state the type of discount privileged by the holder of the voucher as well as the discount’s and product’s limitations.
Since there are several types of “.PSD” templates, there is not a definite size that applies to every single template. Common sizes include 120px by 600px for website side banners, 250px by 250px for social media posts, 8 inches by 5 inches for greeting card templates, and even 600 dpi for large print templates.
Saving a template in “.PSD” template will preserve the whole layout which will allow the person downloading the template to change every portion of the template’s layers and elements in order to meet his preferences and needs.
There are a lot of different applications that one can consider using if an Adobe Software is not available on hand. Some of the known alternatives include the GIMP application, PAINT.net, an online editor, and Google Drive.
To conclude, the varieties of “.PSD” templates are numerous and limitless since a designer can choose to use a template in this format due to its efficiency in keeping the original layers and layout along with its flexibility or accessibility to be used in other applications. However, when beginning to use the template, one must first inspect the groups and layers to make sure that one layer will not be interchanged with the other or the ones below.