The main aim of advertising is to attract customers and to convert this attraction to product sales. The US is known to be the largest advertising market in the world with television advertising at its forefront. However, with the boom of technology, digital and online advertising is keeping up the pace. Before these advancements and before the internet, catalogs were the primary medium in reaching out to customers who live far from the retail stores. This method may be old, but it certainly is still useful. In this article, we provide a list of advertising catalog templates that you can use to improve your company sales.
10+ Advertising Catalog Templates – Illustrator, InDesign, Word, Pages, Photoshop, Publisher
1. Advertising Catalog Template
Before the advent of online stores and store websites, product catalogs were popular among retail stores. Full product catalogs arrive in their patron’s mailbox every quarter containing the whole list of their store’s offering. This process makes it easier for customers to choose and order what they want. Each product comes with a picture and dimensions, if needed, to aid the customer in making their decision. Let this template do the job by downloading it now!
2. Professional Catalog Template
Aside from featuring the products of the company, handing out catalogs builds a personal connection with the customers. It also has a higher chance of being opened and browsed through as compared to online catalogs that can be deleted even without opening the message. You can start making a catalog for your brand with this fully customizable template.
3. Product Catalog Template
Some products do not need constant exposure to television or social media. Electronics, for example, work best with print media, which provides an area for an exhaustive list of products and its specifications. A catalog can offer all your products in a well-organized manner that will help in your customer’s navigation, like the one shown above. Download and customize this template according to your preference.
4. Multipurpose Catalog Template
An advertising catalog is useful for all kinds of products and services. You can use this to present your clothing store’s offerings for the awaited spring or summer fashion collection. You can fill your new fashion catalog with high-quality pictures of your products on models that will surely entice your customers.
5. Multipurpose Portfolio Catalog Template
Aside from products such as clothing and furniture, you can also advertise your photography business to prospective customers. The best thing about using a catalog, apart from brochures and flyers, is that it can double as your product portfolio. A catalog is the most practical way of a show-and-tell of your skills and expertise. So what are you waiting for? Get this catalog template today!
6. Business Catalog Template
Established businesses are not commonly advertised on the television or through social media. Most company advertisements only highlight a specific aspect. With the catalog, each element of the company is highlighted and given attention. Utilize this professionally-designed catalog template to shine more light on your company.
7. Free Simple Advertising Catalog Template
At times, the question of who markets the advertiser comes into mind. A catalog is a useful tool in showcasing an advertising company’s services. You can allot pages to showcase the projects and the people who developed and came up with the final product. The process of coming up with the output is something that can intrigue and pique the interest of potential customers.
8. Free Advertising Catalog Template
Although print media, in general, is coming in second against digital and social media advertising. It still has its advantages that digital media cannot mimic. One advantage is the personal connection. From business cards, brochures, and catalogs, the process of giving these tools out creates a link that will never be bridged by digital platforms. Go ahead and download this sample catalog to get a headstart on your marketing strategies!
9. Free Architecture Catalog Template
Explicitly advertising the design of a three-story house using a tri-fold brochure is near impossible. Various details need to be explained further and need a more in-depth explanation. A word from the designer about the design also makes it more meaningful. This catalog template is available in all versions of Adobe Photoshop.
10. Advertising Catalog Design
Investing in print media such as product catalogs may seem to be not smart to some people, but print media isn’t dead. Another advantage of still using this kind of advertising is targeted marketing. Although you can do as much in digital marketing, print catalogs are personally handed out to repeat customers in stores. Get yours by clicking on that download button!
11. Product Catalog
Another advantage of catalogs and other print media is its longevity. Even though online advertising is technically present forever, it can’t always be visible to the customers when they go offline. Print media, on the other hand, lasts for a considerable amount of time and is ready for a browse.
5 Steps in Making an Advertising Catalog
Step 1: Have a Complete List of Offerings
Way back when retail stores were the main users of advertising catalogs, it is a practice that all the offerings of the store are in the catalog. As with current practice, list down your company’s services and offerings. Place them under categories for a well-organized list, which can be helpful in the layout together with the other elements.
Step 2: Choose an Attractive Color Scheme
Aside from its functionality, a catalog should also be artistic and appealing to attract the customers to open it. You can choose a color palette that you can use throughout the catalog. Colors are also useful tools for highlighting text and images.
Step 3: Include High-quality Images
Images capture the attention of the people. Apart from well-written description texts, catalogs rely much on the presentation of the products. High-quality photos are essential because these are the basis of the customers in deciding to buy a particular product.
Step 4: Decide on a Smart Layout
The layout is vital in presenting the products and services. You can choose to display your offerings in a specific order, like starting with the best-sellers and highlighting the new arrivals and promos on the center pages. The layout also covers the catalog’s highlights. You can choose several products and label them to be specials for a sure increase in sales.
Step 5: Proofread the Content
After organizing and placing together the elements of the catalog, it is best to proofread everything. From the cover page down to the last page. From each product description and headings, make sure that all details are accurate, and there are no typographical errors. Your customers may have a little laugh about your technical mishaps, but it will leave a mark on their perception of your company.