Magento is to eCommerce as WordPress is to websites. Both are content management systems (CMS) and take up more than one-third of the world’s total CMS market share. They are preferred by users due to their easy yet multiple functionality options and affordable packages.
Magento is an eCommerce CMS which basically lets you set up an online store. But before you actually start selling, you still have to do a bit of navigating and browsing. If you are planning to sell hundreds of products and aim to attract heavy traffic, you need to have a hosting service with a strong server. Once the server is set up, you can choose your store’s theme. Creative Market and ThemeForest are some websites that offer cheap yet slick and beautiful store themes. You can also integrate an existing online store into Magento.
The last steps are now setting up the database and adding extensions to your store. The basic setup for the database includes inputting the store name, email address, shipping and payment methods, email notifications, products, and product categories. Extensions are important as they provide different functionalities to your store. You want your customers to have easy accessibility yet have a relaxing and fulfilling trip to your online shop as they would in a real physical one.
Here are the seven popular Magento extensions for your selling needs. Happy shopping!
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Zopim live chat
In an age where information can be easily accessed 24/7, online stores should also follow suit. Similar products are sold by different sellers throughout the web, and users buy from the ones they can quickly communicate with. The Zopim Live Chat extension lets you address customer queries in real time and also offers a chat widget.
One page checkout
It is sometimes frustrating to go through a number of pages just to check out your item. After choosing an item, all you want to do next is pay, just like in a real shop. One Page Checkout does just that and speeds up the entire checkout process by integrating all the shipping and payment methods on one page. Additionally, this extension is also compatible with PayPal, Sage Pay, and Brain Tree.
This free extension combines the best of both worlds. Do you want to venture into business but still keep your WordPress blog? WordPress can be easily integrated into your store and is also compatible with all Magento versions.
Online shopping is always a target for hackers as customers use their credit or debit cards to make purchases. Avoid this traumatic scenario by using Fontis SecurePay, a Magento-certified extension linked with a SecureXML gateway designed to keep hackers at bay and customers safe when shopping online. You don’t only put customers at risk when hackers breach your payment security system, but you risk the integrity of your store as well, so don’t take chances and use Fontis SecurePay now.
Users are now more intelligent when it comes to making purchases online. Images or videos are no longer enough to convince potential buyers. Who can blame them when scammers infest the web with fake products and fake marketing? Aside from product information, users rely on product reviews and ratings to assist them if they should make a purchase or not. Yotpo is the best extension for your customers’ comments and testimonials. The interface is also user-friendly and can be embedded in social media platforms.
Fooman Google Analytics
Create better in-depth analysis from your online store’s performance using Fooman Google Analytics. It includes conversion tracking, filters reports by customers, enables first touch tracking for advanced marketing insight, and also tracks Google Adwords conversions.
This extension makes it easy for your shop to ship items as it computes shipping rates that don’t eventually hurt your business. The rates are computed according to any combination of destination, product, price, quantity, weight, and customer group rules. You can also group similarly priced items to have identical shipping costs.