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What Is a Banner?

A banner can take the form of a flag or an online web banner. Either way, a banner is used as a tool for promotional, advertising, or marketing means. A banner contains a symbol, image, quote, or slogan that helps promote a person's, a group's, or a business's belief or goal. Before banners were used by activists to promote unfairness they have experienced or nationalists to promote their pride in their country's culture. However, banners are used for advertisements and promote a business's products and services through printed and cloth materials or social media platforms nowadays.

How to Make Banners in InDesign

Banners are useful for promotional purposes. With the help of our high-quality banner templates, you can create amazing and professional giant posters that can act as an invitation to an event and create a good impression on the business's status.

1. Choose an Image

You must be able to envision what your banner must promote or represent. With the help of an image, you can make your vision or idea be visually presented to the promotional document. Choose the right kind of photo that you will utilize for the banner. Usually, banners host one photo as a form of symbol. However, some banners contain multiple photos or images to show a certain event's activities. This type of style is like that of a promotional poster where multiple photos are used to promote an event's activities or programs. Be mindful when using a photo or it might destroy your banner's style or design.

2. The Right Font Style

When typing or writing a message or quote for the banner, be mindful of the font style you will be using. Imagine using a Times New Roman with a message that promotes freedom from oppressive laws. This is acceptable but not entirely logical. Using such a rough font while promoting freedom is not the best combination. But if you use a more smooth and flowing font while promoting freedom then the combination is great and gives a better idea to an audience. The message then complements the font and vice versa. It is relevant that the message or the promotional product marketing must be presented well by the font style.

3. Color Scheme

Similar to fonts, color scheme helps create an appealing visual presentation. Color helps create or give a certain mood and relaying them for an audience. Use colors that help complement one another. These colors may be contrasting colors too. Contrasting colors, such as red and green, when used correctly result in an astounding color scheme. Research on color theory and it might help you create stunning color schemes.

4. The Message

The most important element in a banner is the message. Since this is a graphic advertisement, you must write a brief description of your advertisement. It can be the details of a new product coupled with images or artworks. It might also be a promotional sale or discount. You just have to make the message brief, witty, and easy to understand.

5. Review the Banner

After the creative process, you must review the banner outline or draft. If you don't mistakes or errors will slip through and make your promotional banner ruined or unpresentable. So have the time to review your banner before your print or post it.

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