What is a Brochure?
A brochure is a sheet composed of a vast amount of information that is distributed to people. This marketing strategy is an easy way to capture people's attention. A brochure is a convenient way of advertising because it is printable and can be used easily in various fields such as business, real estate, travel, medical, and even school purposes. This can be also be used for promoting products or making announcements. In making a brochure, you should always bear in your mind that you are aiming for the target market first.
How to Make a Successful Brochure
Brochures make a great impact to feature your piece of information on your certain purpose. In making a brochure, your primary aim is to capture the person's attention. Take note that your brochure's job is to get noticed. Your brochure must be eye-catching in one look. Its concept must have creative designs and sophisticated backgrounds to allure the people who will be reading it. We have provided you with several steps on how to make a successful brochure to help get you started.
1. Plan your Purpose
When you make a brochure, it is a must to start with planning your main purpose and this will be your pathway in making your brochure. Your plan must include the whole segment of your service itself by specifying who will be your target market, what are the products you wanted to endorse, and or what information you wanted to reveal. Always remember that your goal is to persuade the people by making use of your brochure.
2. Choose a Specific Theme, Images, Fonts, and Layouts
You can now decide what would be your brochure's specific theme. Everything must be relatable to the main purpose. Make your theme's design and background in a way that is noticeable in one look. In this way, people will be obliged to scan the brochure. Its attractiveness will help you determine how likely an interested person would grab your brochure.
3. Organize your Content
The important part of making a brochure is the content. People would examine your brochure. It must be fully organized, the details must be provided concisely but straightforward, and most of all, it must be filled with ideas. Break up your texts in an orderly way that is easy for the people to read and to scan your brochure. Add high-quality images in your brochure and make sure that these images are captivating enough. Statistics show that 32% of marketers say visual images are also the most important form of content for their businesses.
4. Add Call-To-Action and Make it Visible
Include a call-to-action segment into your brochure. This is the part where it is necessary for you to provide your readers to do something next after reading your brochure. Call-to-action includes the contact details, addresses, reservations, or even a small order form for the customer if they are interested in something. Statistics show that more than 90% of people who read your headline also read your CTA (call-to-action) copy.
5. Check if Everything is in Place
If everything is set, start checking your brochure from the first page to the last page. Check the details if everything is provided as well as the grammars and spellings. Check the designs and fonts. Make sure that the content is more likely highlighted than the design. As many as 79% of people either keep, pass on to a friend, or glance over the contents of a brochure distribution item.
6. Print Out and Disseminate
If everything is ready. You can start printing your brochures in a special paper with enough paper stock. You can also add some coatings to your special paper. The type of paper you are using may also affect the background of your company or organization.