How to Create a Brochure in Word
Printed brochures one of the effective tools in different marketing strategies like travel, funeral, medical, schools, or even in conferences. Its format naturally helps you to convey salient information for many events either to advertise a new product or to promote business services. 62% of people take no notice of TV advertisements and they either mute or change the channel to avoid the ads. 81% of people would flick past press and magazine ads.
Alluring your target market by using a brochure is a very challenging duty. You wouldn't know if your marketing brochure is effective enough not until people would try to approach you and ask about it.
Are you out of budget to hire a professional graphic designer? Nonetheless, are you also looking for specific software that doesn't make you exert a lot of effort and make things efficiently? Put your mind at ease because Microsoft Word is here to save your day. Create a productive advertising brochure by using any versions of MS Word such as MS Word 2003, 2007, 2010, 2013, and 2016 here with us! Here are a few steps to guide you.
1. Think About Your Purpose
Open the MS Word application on your computer to start making your printable brochure. First, it is important to think about the main purpose first and this will serve as your guide for your whole brochure. Your purpose must elaborate more on your service by enlightening the target market, the products you wanted to promote, and the information you wanted to convey to the public. Always remember that your main objective is to persuade people through the use of your brochure.
2. Consider the Theme, Images, Fonts, and Layouts
Consider your brochure's specific theme according to your purpose. When making a creative brochure, everything is always based on the purpose. If your purpose is to promote a product or to offer services, design your brochure in a way the people would be enticed by the time they had a quick look. Make your theme's design and background in a way that is attractive as soon as they glance. When your brochure catches their attention, they will be delighted to scan the brochure document and might be inquiring about it.
3. Organize Your Content
Organize your content concisely by using bullets, subheadings, or text boxes. The shorter content, the easier for the readers to read and to scan your brochure. Your brochure’s brief contents will also help you determine how likely an interested reader would grab and read your product or sales brochure. Make your fonts very visible and simple so the readers won’t have a hard time reading the brochure's contents.
4. Add a CTA (Call-To-Action)
Add a call-to-action in your brochure. This part is for your readers to decide what to do next. It could be your contact details and addresses. This will be your guide if your brochure is effective enough. More than 90% of visitors who read your headline also read your CTA (call-to-action) copy. So, write better modern brochure headlines and CTAs.
5. Print it Out and Distribute to the Public
If everything is all set and ready, save your document and print it. Make sure that your printer is ready to print and filled with sufficient ink and special fine papers. After that, your planning, sales, personal, product, or company brochures will be printed and ready to be distributed.