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What is a Business Card?

A business card is a 3.5-inch by 2-inch document (including a 1/8 inch print bleed) that contains business information about an individual, company, entity, or organization.1 And contrary to popular belief, business cards are not part of a dying industry. In fact, in the digital age, they are considered multipurpose tools in product or service promotion, lead generation, and brand management.

Do note that business cards may also be called visiting cards, name cards, business identification cards, or loyalty cards (when used as a customer engagement tool).

How to Make a Winning Business Card

Did you know that 9 out of 10 business cards are thrown away by their recipients? 2 Avoid this fate for your brand’s business cards by making sure that you only come up with well-designed and informative ones. 

With the help of the short guide below, you can begin applying all these design tips and start making your business cards that win in attracting new customers and generating sales.

1. Choose a Complementary Color Palette

Incorporating a complementary color scheme for your business card designs can be the difference between finding them in the recycling bin. Latest consumer studies show that colored business cards are less likely to be thrown away.

Use colors that showcase what your company/brand is or what kind of impression you wish to create. Need to create a tough yet results-oriented persona as a divorce lawyer? Maybe choosing a black and silver color palette may work well for your attorney business card. This color scheme can imply a sense of competence and that is something you will need to land clients.

2. Have Fun with Typography

A brand’s personality can also be shown through smart typeface choices. To illustrate, Serif font styles denote professionalism and elegance while sans serif fonts can be inviting but less formal. Mix and match font styles that you think will best represent your brand. (Tip: We recommend using up to three different font styles at most.)

3. Pay Attention to Visual Hierarchy

Readability is another hallmark of an effective business card. Attain this by following a clean and organized layout. Carefully position all text and image elements in such a way that follows the normal eye movement.

Remember, business cards only have limited space to write on. Prioritize brand logos and company contact information without sacrificing the overall hierarchy of all these visual elements.

4. Add a Call To Action

Remember when we said that business cards can also serve as promotional tools? You can do that by adding a compelling Call To Action on them. Utilize the back portion of your business cards and incorporate a QR code, a social media link, a discount offer, or even a scratch-a-prize section. 

When you use these CTAs, you encourage a customer to go one step into the lead generation and buying process. By offering a boon in the form of a discount, first dibs, or access to comprehensive information, you are engaging with a customer even more. And this lets them know how much you value their time and business.


5. Experiment with Advanced Printing Options

Take your business cards to a whole new level of cool by incorporating advanced printing techniques. Use thick or textured cardstock. Try square, circle, or even irregularly shaped business card print sizes. Combine foil printing with die-cutting techniques. You can even add embossed and debossed accents or stamped fonts.

Applying at least one advanced printing technique will help make your business card more unique. And, thus, increase its chances of being kept inside a potential client's wallet or card case.

References:
“Business Card.” 2019. Wikipedia. Wikimedia Foundation. May 29, 2019. https://en.wikipedia.org/wiki/Business_card.
Scott, Elissa Dunn. 2016. “4 Business Card Statistics That Will Make You Rethink Your Strategy.” Adobe Blog. Adobe. October 26, 2016. https://theblog.adobe.com/4-business-card-statistics-that-will-make-you-rethink-your-strategy/.
“Business Card Printing Statistics – Statistic Brain.” 2018 Statistic Brain Research Institute, publishing as Statistic Brain. August 2, 2018. http://www.statisticbrain.com/business-card-statistics/.
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