How to Make a Business Card
Business cards are documents that provide the most basic information about an individual, topic, company, or event. They are small printed pieces of paper, wood, plastic, metal, or a combination thereof. They can be used both as marketing collateral and identification tools.
Creating a business card is relatively easy. The process is even easier and more efficient when it is done using the ever-present word processing software Microsoft Word.
Outlined below is a step by step guide on making business cards on Word. A few design tips are also interspersed between each step to ensure that you produce high-quality business cards.
1. Start with your WHY.
It may sound cliche but it’s true. Your business card is the face of your business or organization. It’s essential to find out why you are creating this printed document in the first place. Or, better yet, narrow down your organization’s mission and goals. This way, you will have an easier time finding out the connection of your WHY with your business card design and content.
2. Download Microsoft Word.
Before you proceed with the actual card-making phase, get a copy of Microsoft Word first. You need this tool to design your business card. So go do it now.
3. Select a striking design theme.
Now, unto the actual card-making. First, pick a theme or motif for your business cards. A good design theme ties up your business card with the kind of impression you wish to create for your brand. Themes may range from abstract ideas to color palettes or a combination thereof.
4. Don’t forget the card layout.
A typical business card measures 3.5 inches by 2 inches. With this limited space, you need to be ingenious enough in arranging all the text and image elements that you want to include on the card. Unless you are trying to be ironic in your business card design, always follow a clutter-free and organized layout.
5. Add branding elements.
Unique branding design elements like company logos, letterheads, slogans, and trademarks all help increase your brand’s recognizability. Incorporate at least one of these in your business cards and your brand’s reputation index will rise.
6. Wow with paper.
Basic human psychology tells us that humans are more likely to remember things, events, and people when there is a corresponding tactile sensation to that memory. Apply this to your own business cards by using only high-quality paper or cardstock to print on. Play with different paper textures, shapes, colors, and patterns.
7. Create a distribution plan.
Useless is the business card that remains at your desk or in your pocket. Always develop a concurrent marketing and distribution plan when you are making business cards. For example, you may include your business cards on any direct marketing mailers you send out. Or, you may provide a card to each walk-in customer.
Follow the steps and tips above and creating a business card on MS Word will be an easier and enjoyable time for you and your team. Feel free to experiment with various design and printing techniques until you create the best business card that will fit your professional and personal brands.