How to Make a Card in Adobe Photoshop
Do you know that 39% of people will not engage a business with you if your cards look cheap? Based from an article written by Andre Palko of Small Business Rainmaker, cards are important to set a first impression toward your target audience. On the other hand, greeting card-making has been expanding as a business and upgraded as how it has been used for personal transactions like gift-giving. Surely it will be a great challenge for you to come up with a card that is creative yet extraordinary.
There are lots of application that can help you make it, given are tips on how to make well-designed cards that have potential to be included in business cards trend.
1. Decide what Card to Make
The process of making a card varies on what kind of card you are planning to make. If you need business cards for your transactions, then you have to plan first your business card size that will fit to any business card holder. The standard size of a business card is 3.5 x 2 inches. Right after that, create your ideas for the design and content. On the other hand, greeting cards such as wedding, Christmas, and invitation cards have standard sizes of 5x7 (with an A7 envelope) 4 1/2 x 6 1/8 (A6 envelope) 4 1/4 x 5 1/2 (A2 envelope).
2. Image your Card Like it's Personal
Whether you are making a business card or a greeting card, you have to make it like it is for a specific person. No one likes to receive any card that is common for everyone, right? You have to try hard to go beyond the basic but of course, maintain being authentic.
3. Consider Information Hierarchy
When you make your own business card, put and arrange the details depending on its necessity. Do not make business cards that are overly stuffed with information, only include your name and job title, your business name and its logo, and contact information. On the other way, when you design greeting cards, choose the best words for your front page. Consider the important words to use for you to give hint to your receiver on what your card is all about.
4. Plan your Design
If you customize greeting cards for personal use, utilize a font style and a design that you presume your receiver will greatly appreciate. Moreover, if you are into the business of greeting card-making, it is advisable to consider the rule for the top third of the card, this is because the usual card displays is front-facing and the upper third of the card is visible to customers. Furthermore, based from The Print Authority, font style Helvetica is the top choice for making business cards because of its simplicity and elegance.
5. Save and Print out your Cards
There are lots of file formats to choose from, however we have here card templates in Photoshop file formats that you can avail. When printing, your choice of paper stock matters both to your business and greeting cards. Also, you have to base your paper on what printer you have. As a rule, most prefer thick stock because it tends to feel substantial than the thin paper stock. Also, thin stock appears a bit less professional than thick ones.