How to Make a Rack Card in InDesign
A rack card is a 4-inch by 9-inch printed document that typically contains information about a person, object, event, service, idea, or a combination thereof. In the business world, they are used in concurrence with advertising efforts.
To create an effective rack card (or any other kind of marketing collateral, for that matter), you must first understand basic consumer psychology and the essential components of a rack card design.
In the list below, we attempt to share with you what these elements are and how they can be related to different kinds of
1. Choose a Design Tool That You Know How to Use
Creating the best rack card design starts with knowing what design tool to use. Use Adobe InDesign if you want to pay equal attention to the text and graphic elements of your template design. You may also use MS Word, Illustrator, or Photoshop. The important thing is that you choose a software tool that you know your way around.
2. Add High-Resolution Photos
One of the surefire ways to add value and credibility to your graphic design template is to add an image. When creating rack cards, make sure to only use high-resolution, original images or illustrations.
These images should accurately portray or represent the kind of product, service, or topic that your rack is all about.
3. Craft Enticing Sales Copy
In one recent analysis study, they found that direct mailers are getting a higher response rate of 4.4% compared to only 0.12% with email marketing. This is a significant lead that business owners and marketers and capitalize on by writing compelling sales copy to accompany their rack cards.
Get to know your product or service well enough so that you can market them well. Hire a copywriter if you have to. Combined with well-formatted images and an organized layout, your rack card will be unstoppable.
4. Invest in High-Quality Paper
Despite the prevalence of internet marketing, a huge chunk of consumers (70% in fact) still prefer to get direct mail marketing offers over digital offers2. In line with this, business owners and marketers should invest in high-quality printing materials for their mailers and other printed collaterals.
High-quality and thick paper or cardstock makes the most effective rack cards since they are sturdier and last longer. The more a simple rack card stays in the hands (or in the homes) of potential customers or clients, the more likely it will be read. And the higher chances will a customer be motivated to act upon the offer or the Call To Action written on the card.
5. Add Unique Branding Elements
Aside from directly generating customer leads from rack card distribution, they can also be used to improve brand awareness. Never forget to incorporate your brand logo, business letterhead, trademark, or official colors to your rack card designs. These seemingly simple things add up and help add value and reliability to your rack cards.
6. Don’t Forget a Call To Action
Rack cards offer the versatility of a business card and the comprehensive content of an advertising brochure. Use these advantages to further draw in any customer by adding an equally enticing Call To Action.
From simple ‘Buy Now’ and ‘10% Discount’ Calls to Actions to more action-oriented ‘First 100 Customers Who Retweet a Post Will Get a $50 Coupon’. Choose well. Because it could mean the difference between a hot lead and a sales dud.