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What is a Coupon?

A coupon is a marketing tool used to direct your customer on what to do or what to buy. A coupon can come as a ticket or a voucher that is used to purchase products for free or with a discount. It is essentially an affirmation from companies towards their consumers that they can purchase products for a lower price compared to their competitors. Coupons are usually handed out during events or holidays since no one can say no to an anniversary or birthday sale. This editable and printable ticket is distributed via mail, magazines, and newspapers; however, e-coupons are now a trend since the internet can reach a larger number of customers.

How to Create a Coupon

May it be a promo birthday voucher or gift coupons, a coupon's main goal is to encourage consumers to buy or try the new and the old products for a lesser price. Coupons are not only limited to food coupons and gift coupons. Your favorite retailers such as Walmart and Target can actually give away promo coupons, too. Provided here is a five-step guide that will teach you how to make a coupon.

1. Feature the Company Name and Logo

Include in the coupon your company's name and logo to build your branding and promote your business. Incorporating the name and logo can make your customers recognize your brand and make them remember the great deals you offered.

2. Identify What Discount Type

it is essential to present a reasonable deal when giving out discounts for certain products. Offering a fixed percentage or discount for old or new products is a great incentive for costumers since it will likely make buyers buy the products at its full price next time. You have to decide what type of discount you are going to a certain product. Should the product be free? Amount off the unit? Or Percent off?

3. Set Expiration Dates

The expiration date is crucial in coupon making since most companies would want to raise their sales in a specific timeframe. Having expiration dates in your coupons is an assurance on your part that you are in control of the promotions of the product. Some deals are best offered as quickly as possible, while others are better off for a longer period of time.

4. Place Conditions or Restrictions

You have full control of how your product should be marketed. Having conditions allows you to regulate when a discount is applicable. You can have restrictions with your printable coupon where the coupon is exclusive for only one discounted product. You can also set a restriction with the use of promo codes that need to be entered during the order process.

5. Go for Internet Coupons

Almost everyone has access to the internet since you can now do anything with a couple of clicks on the internet. According to, more than 57.5% of US internet users in 2016 have redeemed a digital coupon at least once. It is expected that 31 Billion eCoupons will be redeemed worldwide this year but 53% of online shoppers still use physical coupons.