How to Create A Coupon In Adobe Illustrator?
Businesses distribute coupons to their target market to sell and promote their products and services at a discounted price, or even for free. The distribution of coupons is one of the best and effective marketing strategies. According to a survey in statista.com, there were about 307 billion coupons distributed in 2016, all of which were in the United States alone. The most sensible reason for that statistic is that coupons grant the consumers an advantage when availing the products and services of a business, with discounts being the most notable.
Herewith us in Template.net, we have hundreds of coupon templates that might help your business gain footing in the market. We have love coupon templates, birthday coupon templates, gift coupon templates, and so much more. And if you want to have a bulk of coupon copies, coupon book templates are also available. If you're going to create a coupon on your own, via DIY-style, here are a few tips we have gathered to help you.
1. Know The Methods Of Your Competition
Knowing the methods and moves of your competition is a great way to outperform them. So why not do the same in the hectic competitiveness of the distributing of coupons. One of the best approaches that you can do is grab a copy of any of their coupons. Analyze the components of the coupon you've obtained and then determine how it benefits your competition. Once you've done that, you may have some ideas on how you're going to edge their coupons.
2. Apply Artistic Designs To The Coupon
Coupons, regardless of how big its value is, will not stand out in the market if it doesn't look aesthetically appealing. With that fact, you must apply artistic designs to your coupons. It's up to you on how you're going to design them. However, we advise you to choose a design that fits well with what the coupons will be selling or promoting. For example, if you're creating food coupons for your fast-food chain restaurant, it's best to apply a red and orange color scheme to its design. Red and orange are believed to be appetite stimulators by scientists, according to a fact in palermocafe.com.
3. Be Informative About The Coupon's Value
The value of your coupons is the main component that urges the market to avail or purchase your products and service. For that very reason, you must be informative about it. It doesn't have to be wordy and elaborate. Just make it straight to the point such as this: "20% Discount On All Items." Make sure also to emphasize them on your coupons by enlarging and enhancing the fonts of its texts.
4. Set An Expiration Date
The segment on the market that will receive your coupons may likely redeem its value in the farther future; thus, the coupons might not bring client/customer traffic, which then lessens your potential revenue. However, if the coupons have an expiration date, they will be enticed to redeem its value as soon as possible; thus bringing client/customer traffic, which then increases your potential revenue within a short period.
5. Use Adobe Illustrator
Adobe Illustrator is one of the best applications to use when making coupons and for good reasons. According to brandongaille.com, Adobe Illustrator has a lot of advantages such as providing you with a user-friendly interface, letting you scale images down to the smallest pixel, and allowing you to create quality files in smaller sizes.