What Is an Email Signature?
An email signature is a group of text affixed at the end of an outgoing email message or a sent mail. Basically, you are providing the recipient your business contact information together with your name, email address, and other necessary data by the use of an email signature. However, affixing a signature is optional. You have the freedom on whether to attach it to all your outgoing messages or just select the emails that you want to put on your signature. Moreover, generating a formal email signature is a must because it is one of the many ways to establish a professional image.
How to Make a Good Email Signature
Regardless of how many emails you have been sending, always remember to maintain professionalism. You must put into account that you are one with your business; hence, a stain on your name is a stain on your company's name too! Your email signature, especially a corporate email signature, needs to be concise and not wordy because you are only showing your primary details and not your autobiography. To help you get started, here are some guidelines in making your own email signature.
1. Give Emphasis on Your Primary Information
First things first, making an email signature means letting other people have a peek at who you are, so you have to put factual and not made-up information. Moreover, you are allowing them to get to know you and what stuff you are promoting, so you have to provide them the basics. In your signature, you should emphasize your name, contact information—consider putting an international prefix—and your position or affiliation. In that way, they will have a clue of who they are associating with.
2. Maintain Consistency and Simplicity
In designing your email signature, make sure to keep the elements balanced. Be consistent with the format. Use formal-looking fonts, appropriate font size, correct arrangement, and simple colors. Make it plain but formal because you are building a professional image, so you have to be conscious and careful in order to maintain in that state.
3. Include Internal Links
Since an email signature needs to be brief, internal linking would be a big help in your branding. You can attach links of your social media profiles so when your recipients would click to the words with an interlink, they will be redirected to your accounts. In that case, they will get to know you better if you are really who you are or you are pretending to be someone that you are not. Make sure that the links that you are providing are trackable and not broken.
4. Do Not Forget the Call to Action
According to Kolowich, 40 emails per day is the average emails sent by an office worker; thus, it equals to 40 golden opportunities to sell yourself and your business every day. For better marketing, you may include a call to action, especially if you are sending out email newsletters. Put a little touch of persuasion in your signature, but do not make it sound obvious or forceful. In that case, they will generate desire and interest in contacting you or making business with you.