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How to Create an Email Signature in Adobe Photoshop

By the end of 2019, there will be an estimated 5.6 billion active email users.1 As a business owner or marketer, this is a prime opportunity to expand your business through sound email marketing strategies. And that includes the creation of personalized email signatures.

Designing the perfect email signature is not that hard. This is especially true today when you have editing software tools like Adobe Photoshop at your fingertips.

Download Photoshop and start with a blank template. Apply all the design tips we are sharing below and watch as your digital correspondences transform your business.

1. Keep It Simple

A good email signature is creative, informative, and, most importantly, does not take away the emphasis from your email’s content. Keep your signature design clean and simple by following a complementary color scheme, adding a photo, and/or limiting the inclusion of illustrations and logos.

When you do this, you make your emails clutter-free and your customers’ focus remains on your email content. 

2. Utilize Responsive Design

As smartphone and internet use increase worldwide2, so has the rate of emails being opened through people’s mobile phones. Statistics show that 46% of emails are opened through a mobile device3. Capture customers through this platform by making sure that your email signatures use responsive design. 

When an email signature design is responsive, it means that your customers can clearly see and read your email signoffs on different display sizes.

3. Add a Photo

If you are going for a more trustworthy branding image, adding a photo to your email signatures may work wonders for your business. This small addition can make your email appear more personalized and not feel like something sent out by a bot.


4. Add a Call To Action

Yes, email signatures can have Call To Actions too. This is especially useful when sending out marketing or sales emails. A one-liner Call To Action gently reminds a customer or reader about the services or products you are selling or providing for free.

5. Write Compelling Email Content

Good email content means that you provide something useful for a client. Wow with a compelling newsletter content and end with an equally memorable email signature design. 

Create useful and persuasive content that prompts a reader to click that “Buy Now” button or to find out more information about you and your brand.

6. Add an Emoji :)

Based on an Ecoconsultancy report where they checked out thousands of email subject lines4, they found that emojis help makes a good subject or headline better. Apply this to your own marketing emails and see how fast your email open rates increase.

Do note that emojis can be a double-pronged sword. Create a lousy and too salesy subject line and an emoji will only make it worse. Treat emojis as a flavoring to your email. Sprinkle small amounts in your already well-thought-out subject lines and see them soar.

7. Update Your Email Signatures Regularly

To get the most out of your email signatures, update their design regularly. Customize your signature Call To Actions to match the actual services and products you are offering. This also keeps customers interested in each email you send out every other week or so.

With the help of design tools like Adobe Photoshop, you can easily customize your email signatures that will match your marketing campaign and business goals.
 

References:
1 - “Number of Active e-Mail Accounts Worldwide 2019 | Statistic.” n.d. Statista. Accessed July 1, 2019. https://www.statista.com/statistics/456519/forecast-number-of-active-email-accounts-worldwide/.
2 - “Global Mobile Internet Reach in Selected Countries 2017 | Statistic.” n.d. Statista. Accessed July 1, 2019. https://www.statista.com/statistics/239114/global-mobile-internet-penetration/.
3 - “Email Client Market Share Trends for the First Half of 2018.” 2018. Litmus Software, Inc. July 19, 2018. https://litmus.com/blog/email-client-market-share-trends-first-half-of-2018.
4 - Malm, Parry, and Parry Malm. 2018. “Emojis in Email Subject Lines: Smiley Face, or Smiley Poop?” Econsultancy. September 12, 2018. https://econsultancy.com/emojis-in-email-subject-lines-smiley-face-or-smiley-poop/.
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