How to Create a Well-Designed Envelope in Microsoft Publisher
Most people underestimate the power of an envelope design in marketing businesses. To them sending a written letter sounds old-fashioned, but according to McLuhan (1964), “the medium is the message.” Though fast and convenient, not all emails are read because of its massive amount in our inbox. In contrast, ("Still Relevant: A Look at How Millennials Respond to Direct Mail," 2016) reported that 77% of the millennials pay attention to direct mail advertising. In addition, 57% of them made purchases based on direct mail offers. Take note that all of these direct mail advertisements were packaged in impressive envelope designs.
Whether you are creating a professional business envelope, unique envelope, or a personalized envelope, there are steps you need to consider before you create a well-designed envelope. There are many ways to edit your envelope; a convenient example is through Publisher. Silent messengers as they are, in business they utilize awareness in an organization’s products and services.
1. Know Your Clients
Your clients are the ones who keep your business running. Their needs vary differently from one another. The same goes with invitation envelopes and business envelopes, both are created and designed differently. Invitation envelopes require elegance and class, while business letters require formality. Arrange your design perfectly for your clients, know them well, and understand their occasion before choosing your envelope.
2. Decide on the Size
The size and style of your envelope would vary on the type of document you give your recipients. Some envelope examples are the booklet, catalog, square, baronial, announcements, commercial flap, square flap, wallet flap, side seam, and policy size envelope. Choose the one appropriate to the event.
3. Play with Your Color
Colors have different meanings in envelopes. Brown is commonly used for mailing while white is the popular color among the rest. Using colored envelopes with vibrant or pastel colors gives it a twist. Accenting your official envelope represents the style of your company. Your packaging is a major factor that reminds your clients about your business.
4. Brand Your Logo
A good envelope logo is important in business. Reliable branding has lasting effects on your clients because this reminds them of your company's products and services without much effort. Its mark of professionalism says a lot about your company with messages you wish to convey. Therefore, having a branded envelope leaves a great significance on your client's mind.
5. Print and Fold
Input the basic information of your client and arrange them in an orderly fashion. A clean printed envelope is a good envelope. The neatness of your envelope reflects the face of your company. People don't want to receive soiled envelopes because this serves as an insult to them. If you want to charm business partners and clients alike, be professional and give them a neatly folded envelope.
6. Seal Your Envelope
Special envelopes and invitation envelopes nowadays are sealed for decorative accents to give it a unique and classy feature. In business, sealing your envelope is the formal way of sending your messages. This process ensures confidentiality on your messages between you and your clients. At the same time, this allows them to feel important.