What Is a Flyer?
A flyer or a pamphlet is a marketing tool intended to assist you in advertising your products, services, events, and business. Generally, we see them in schools and real estate-related businesses. May it be a birthday flyer, holiday flyer, or a fundraiser flyer, keep in mind that a flyer should have the power to persuade individuals into whatever it is you're trying to advertise. Include all the necessary elements into your flyer for it to deliver its intended effect. Keep it appealing, compelling, and overall effective.
How to Make Effective Flyers in Microsoft Word
To be able to create effective flyers, you must establish an objective. Your main objective should be to convince your potential buyers to avail of whatever you are advertising. Exhaust your creative juices because you will be needing it to tickle their imagination. Incorporate pictures, vibrant colors, and catchy headlines to attract. Below, we are going to provide you the steps on how to create an effective flyer.
1. Decide if You Want to Design Your Flyer Digitally or Manually
If you choose the former, there are various flyer templates available in Microsoft Word for use. However, if you choose the latter, you can make use of a premium paper and coloring materials then you can photocopy it afterward. Include pictures related to your marketing advertisement because pictures, like colors, catch the eyes of the readers.
2. Determine a Size for the Flyer
The standard size for flyers is 8.5 x 11 inches. You can opt to print your flyer in this size or you can cut this in half. Or, if you have a preferred size in mind, try to make sure that your printer can accommodate your preferred size.
3. Think of a Compelling Headline
Get creative. What a person sees first when being handed a flyer is the headline. Try to ponder on possible compelling headlines to keep the reader at the edge of his/her seat. Keep it brief and have it centered.
4. Add Details and Emphasize
Provide the details of your advertisement. You can use bullet points for your readers to quickly sift through. If you want to emphasize specific info, you can use bold, lighter and slightly larger fonts. This can be a sense of urgency for the readers.
5. Use Color as Much as Possible
Colors help beautify your flyer. In fact, they can arouse different emotions because of their psychological effects. Colors can be made present in pictures, fonts, and background. You can make use of a color wheel to determine complementing colors within the printable flyer layout. As much as possible, try not to mismatch the colors because it can irritate the reader's eyes.
6. Determine Where and How to Distribute Your Flyer
For awareness, have your paper distribution at a public place. You can also send them through electronic mail (email) for wider coverage. You can hang or paste it in bulletin boards or posts. Make sure to print it on a premium paper that does not tear easily despite the weather conditions.