How to Make a Letterhead in InDesign
A clear and precise letterhead is essential in business. A corporate letterhead embodies the company's status. It enhances the business's identity because it conveys your company's marketing message. In that way, you can compete with your competitors professionally. A company's logo is encouraged to be put on your letterhead and it must be in a stylish manner because it could be a great significance to your company. In the editing of your letterhead, InDesign is a convenient platform to use. If you are a struggling business owner and do not have any ideas on how to make a letterhead, here are useful tips on how to make a letterhead in InDesign.
1. Follow the Basics
Set up the basic parts of your letterhead to a professional level. Make sure that you use a trusted editing platform that provides stationery templates like InDesign. They are the most suitable program to make a letterhead. You need to consider the size you want in your letterhead. It also needs a simple grid structure to make an emphasis on certain points.
2. Design Your Letterhead
Borders must not be distractive. It can contain colors in an elegant way and that it does not mess up with the content of the letter, which is the essential part. Borders also help to divert the reader's attention to the content. You can consider other designs like geometric shapes to make a creative border for your letterhead or you can also consider styles that are adaptable in both corporate and informal employers. You can also consider picking a theme for your letterhead to exercise uniformity.
3. Adapt to Your Audience
Your audience must be considered and adapt their style in making your letterhead, but in general, simplicity is still a classic everyone prefers. According to Henry Wadsworth Longfellow, "In character, in manners, in style, in all things, the supreme excellence is simplicity." Simplicity speaks volume for the professionalism that is a requirement to have a successful transaction between your client.
4. Make Your Letterhead Unique with Your Own Logo
Individuals are unique in their own ways; the same goes for companies. In making a letterhead, establishing a logo must be consistent to authenticate the solidity of your business. According to sloanreview.mit.edu, recent research finds that effective corporate logos can have a significant positive effect on customer commitment to a brand—and even on company performance. If you are making one for personal use, you can use your initials or significant things that make you unique among the others and in that way, you will be remarkable.
5. Print Your Letterhead
After following the essential steps in making your letterhead in your InDesign application, you can now print your work. Consider using high-quality paper to print your letterhead to boost its appearance making it concrete and solid. A pleasing letterhead also means respect for your recipient. In that way, there is an existing communication that will blossom to continuous future transactions.