How to Create a Logo in Photoshop
A good logo plays a significant role in branding as it is a visual representation of your business. It lets your customers distinguish your products or services from your competitors. Your logo can be an image, text, or shape. It can also be a combination of the three. Design your logo well to leave a lasting impression on possible customers.
Adobe Photoshop is a popular editing software you can use to create a logo. Its intuitive controls and accessibility make it easy to use for just about anybody.
1. Come up with a Logo Idea
Brainstorming with your team is a good way to decide on a simple logo that symbolizes your business. Open yourself to the ideas of your colleagues or employees so that your logo will come out fresh and effective. When brainstorming with your team, consider your competition so that you can stand up against them. Brainstorming will not only make your logo original, but it also improves teamwork within the company.
2. Sketch an Ideal Logo
Sketching the deliberated logo on a piece of paper is where the magic happens. You will be able to add or remove any texts, images, or shapes. Seeing your ideal logo presented will give you more ideas where you can improve it. Keep exploring more ideas and concepts. Your sketch is the foundation of your final sample logo design.
3. Choose a Typeface and Colors
Experiment with different typefaces and colors as much as possible. The keyword here is unique. Always create a unique look for your logo or other business stationery designs. You are in a competitive industry so utilize all your ideas and stand out from the rest. Other companies would go to the extent of purchasing typefaces for full ownership; therefore, the font is exclusive to that company. Color also plays a huge role in a logo. According to Designbuddy.com, 33% use the color blue for brand logos. In color psychology, companies use the color blue since it has a calming effect on customers.
4. Include Images or Symbols
Some companies utilize images and symbols, typically in sports and music labels, since images and symbols can be easily plastered on their products. The common shape used in a logo is a circle as it projects the feeling of unity between the customer and brand. Another logo-making technique is combining an image or symbol with text in your printable sample logo design.
5. Play with It
You can be extra creative with your logo design. Go modern or go minimal. Your logo style depends if your target market. Also, you can add a hidden meaning to your logo to make it more interesting. Some famous brands do this, like Pinterest where their logo is a board pin. Or, if you are a restaurant owner, you may explore different restaurant templates and logo designs of well-known dining establishments. It is not necessary to add a hidden meaning though. You can use Photoshop to achieve the best logo fit for your business. Use this editing software for an easy and quick editing experience while still making your logo look professionally made.