How to Create an Eye-Catching Logo in Microsoft Publisher
As an advertiser, it is important that your brand is remembered by your customers, isn't it? Most customers, both actual and potential, won't remember your brand in texts. Thus, a combination of graphics and colors should be incorporated as well. Whether you are creating a business letterhead, logo, sports logo, restaurant logo, or a car logo, as long as it's creative, it surely does make your brand famous. Creative can mean that the customer can't keep their eyes off your logo, so make sure to create the most eye-catching ones.
1. Make Your Design Brief
This is the very first step a designer would do. He/she would confer with the client about the purpose of each detail of the logo's design. The designer should also understand the company's goal for such a logo. It is also important that the designer knows the appropriate scale and capacity of the simple logo.
2. Research Plays a Vital Role as Well
An article written by Faith Towers on DWUser.com states that the designer must delve deeper into the research stage. She further explained that most clients cannot verbalize what they envision for their business logo or stationery design. Therefore, it is important that the designer will ask relevant and strategic questions to the customer. For example, the company's geographic location, or maybe its line of business.
3. Brainstorm and Execute
In this stage, you conceptualize your sample logo. Vector shapes and texts begin to take place. Here, you try to create a draft by putting all the relevant information you gathered from the client into shape. You then choose the available color swatch to incorporate on your draft.
4. Welcome Any Feedback
All drafts should receive feedback first before it is published. Therefore, it is very important to solicit suggestions and corrections from our clients. Ask your clients to fill out a customer satisfaction survey. It is better to receive criticisms from our clients before it's printed rather than being dumped off thereafter.
5. Choose the Best Software
Although there is a lot of software you can use, you may still choose Microsoft Publisher as your file format. The first thing you would do is to open the Microsft Publisher icon. This file format has been the most relied software as it has garnered good reviews for its efficiency.
6. Alter the Shape Logo's Shape
The next thing you would do when creating a logo in this format is to click the "AutoShape" menu. Here, you can browse on different shapes, lines, or banner to use for designing your logo. Then you may click on any object to insert into the graphic design document.
7. You Should Never Get Out of Style
Whether making branded company brochures or logos, it is important to resize the shape of the graphic design element to fill the application window and to improve the resolution quality of the finished product. Since you don't want your logo to be pixelated, it is important to adjust the quality of your logo to its right capacity. Then, start choosing the best color you think is appropriate for the logo. You may click on the "format" menu and choose shape fill.
8. Put a Text on That Logo
If you wish to put some letters or any initial on the logo, you may just right-click the shape then choose "Add text." You can do it the way you want as long as it conveys the message of the brand. If you want to make some changes, you may adjust the font size or change its font style. Should you want to choose a font that can be clearly read, you may choose from Helvetica, Bodini, Garamond, and Futura. These are among the most common fonts used by professional graphic designers.
9. Save Your Document
Once you have finished everything, it is time to save your file. In this file format, saving your file is really easy. You can just right-click the logo then select "Save as picture." See how easy it is to use this document template file format, right? Aside from its easiness, this is also pretty much accessible in all computer systems.