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How to Write a Marketing Document in MS Word

A marketing document is used to evaluate everything that concerns marketing. Information on the current trends or how the company is fairing against the competition is usually what one would find. The document itself can also be used to further increase revenue or aid in the solution of a problem. Writing a marketing document, however, requires a lot of know-how and research which must be conducted not just internally, but in the marketing arena.

It can be a pretty tough job so the first thing you might need is a good word-editing format such as Microsoft Word to help you make one. You'll also need to learn how to make use of other helpful tools like grammar and spelling checkers, graphs, tables, and many more. But just having a platform isn't just enough, so here are a few tips you can incorporate when making a marketing document:

1. Determine the Specifics of Your Marketing Document

The are multiple types of marketing documents ranging from business marketing reports to real estate marketing documents that involve a tally of how many houses have already been sold, to even marketing templates for photography businesses — and with each type, there are certain things that are specific to them and them only. For example, when talking about business marketing documents (i.e. reports, drafts, analyses, etc.), the contents could include things such as graphs on the quantity of the products sold, the reviews based on its quality, what the market has evolved into, etc., which could be totally different from what a real estate marketing document could need.

2. Write Using the Appropriate Tone and Layout

When writing your marketing document, you want to use the appropriate writing tone since you want to present this to your investors or bosses. Do not expect to be effective if your marketing document starts off with the phrase "Once upon a time in a faraway land…" you're trying to make an effective tool to aid your company not a children's fairytale. In terms of layout, you may have to do a bit of research for this one since the layouts can vary —such as the difference between a letter, an email, and a checklist, or a report from a social media analysis. If you want, you can download and use marketing templates to make this process a little easier.

3. Research on the Status Quo of the Market

It's always good to be updated on what's trending on the market, and the effectiveness of a marketing document is measured on how well it assists a company in keeping up with its changes so do your research on what's trending for the time being. Things like beachfront villas being more popular than celebrity houses in real estate choice, or that people are more inclined to buy eco-friendly products because of earth-saving hopes. Keeping tabs on what's happening in the market will boost the effectivity of your marketing document and keep your company one step ahead of the others.

4. Theorycraft on Possible Outcomes

What this means is you can try to think up of how your marketing document will affect the company if it was to be implemented, deployed, or utilized. A technique you can try is when you have an idea, you can try to list down the positives and negatives, the advantages and disadvantages, the cost v.s. the benefit or whatever you want to call that, what you want to do is weigh in all the possibilities to create a concrete scope of what could possibly happen.

5. Check Your Work

When you're done, check your work for any grammatical errors, redundant sentences, or unwanted residue. Whether it be printed, sent via email, or posted on social media as a company announcement, you want your marketing document to be prim, proper, and professional.