What is a Poster?
A poster is a piece of paper posted on a wall, designed and presented for certain purposes. Its purpose may be to advertise or to inform. Regardless of its purpose, it is important that you exert effort into beautifying the poster so that it will appeal to your target audience. We often see posters for events, movies, advertisements, and campaigns. Posters displayed inside establishments are typically enclosed in poster frames to make it look presentable and to prevent wear and tear.
There was a study wherein a medical poster had been placed in a medical facility concerning high blood pressure. Among the 97% of respondents, 86% of them had had their high blood pressure checked the succeeding days. This goes to show how effective posters are when it comes to conveying messages
How to Make an Eye-Catching Poster
Crafting a creative poster will require your creativity and dedication to deliver a decent poster that will leave an impression to your readers. Try to exhaust all possible resources to assist you in crafting the perfect poster. To help you, we will provide tips on how to create one.
1. Make Use of Adobe Illustrator
Make use of poster makers such as Adobe Illustrator. This program has a variety of tools to help you create your poster. Take advantage of its available buttons to create that entrancing poster.
2. Make it Easy to Read from a Distance
You would want to make sure that your printable poster will be readable at a distance because some people won't bother getting closer to the poster to read whatever is written. Your poster should contain the headline and its details. Again, you have to make sure that these are in big and interesting fonts.
3. Amp Up the Contrast
Skip the light hues for your poster. Tap the vivid colors. Go for an eccentric effect that would entice your readers. Take note that colors have a psychological effect on its readers so try using colors that would rouse positive emotions. However, use colors that are contrasting to make it comprehensible to your readers.
4. Consider Poster Size and Location
It's important that you decide on your poster's location first so you can estimate the size of it. If your budget estimate allows, you can opt for larger sizes then you can search for good printing establishments for your poster printing. Make sure that the location is easily accessible by the public.
5. Use One Big Visual
Just like your headline, images play a big role in your posters as well. Make sure that your images are large enough to be seen from a distance. Also, make sure that your font colors and images complement each other to maintain coherence. These visual hooks will serve as your poster design.
6. Include a Call to Action
Last but definitely not the least, include a call to action into your poster. Be as creative as you can get because this will be the factor that helps convince your readers. You may include a sense of urgency as well.