How to Create an Effective Poster in Word
Always create with a purpose so that the elements in your design are balanced and relevant. Do not prioritize first the poster frame or poster size—although these aspects are also significant in making a good poster, but keep in mind that the main goal is to promote what you are promoting. Thus, we have presented you with some guidelines in poster-making to help you in producing your own.
1. List the Essentials
Before you start editing, create a well-thought-out list of the significant details that you have to include like the title, contact information, description, symbols, and call to action, in order to have a smooth-sailing work. Brainstorming might be a big help! In that case, you can generate beneficial ideas that would contribute to the creation of your poster.
2. Presence of Mind
One must have a presence of mind while crafting a modern poster. You have to possess quick-thinking and good decision-making skills so you can have a good outcome. For example, if you are editing a poster to market your product, you have to pick the appropriate size like 24" by 36" and not the small ones, if you want people to give attention to your business.
3. Stick to the Motif
Whether you are making a campaign poster, wanted poster, missing poster, event poster, movie poster, or Christmas poster, always adhere to the theme. To avoid miscommunication and set the correct impression, make sure to input relevant information and create an appropriate layout while designing your poster.
4. Mix and Match
Timothy Egan wrote in his article in The New York Times that a study had found that in the year 2000, the average attention span is now eight seconds, down from twelve. In that case, our attention span is now shorter than that of a goldfish. Hence, seek for ways to capture your target audience's attention. Combine font styles and color schemes that complement each other. Also, make use of the space provided, incorporate relevant designs to make your poster more attractive. Moreover, do not forget the logo of your establishment or institution.
5. Do Not Forget the Call to Action
One way to make your poster appealing is to include a call to action. In that way, you are inviting people to check on the data that's written in your poster. Call to actions are really significant especially if your poster is promoting events or business-related stuff, like "for more information contact..." or "visit this website for more updates," because you are giving your audience more options to look up you or your business.
6. Produce a Copy
After all the editing, you can now print your poster. If you are using the Microsoft Word application, just click Ctrl+P or click "Print" on the menu of the Word's menu bar, and voila! You are done. However, for best results, use premium-quality material where you'll print your poster.