How to Make a Roll-Up Banner in Illustrator?
Business ventures must promote their products and services to the general public in the most effective and creative strategies possible. They know the basics of marketing strategies in order to thrive in a competitive industry. Businesses must come up with a creative approach to reach out to the target market.
One effective and tested way of promotion is by putting up roll-up banners in strategic locations. Roll-up banners, also called roller or pull-up banners, are great tools for business presentation in exhibits, conferences, job fairs, and trade shows. As promotional materials, roll-up banners are really effective in conveying your message towards the eager consumers or future stakeholders.
1. Keep Your Logo at the Top
Promote your brand in a logical way to attract more attention and gain interaction. When designing your roll-up banner mockup, always place your logo smartly. Placing it at the top will convey product pride and legitimacy. Make sure that the logo is visible from a certain distance.
2. Lay Out Its Design from Top to Bottom
The overall layout of your roll-up banner must be clean and comprehensive. Place every design element from top to bottom to make by passers read through your information even at a quick glance. To carry out this task without any hassle, you can edit through Adobe Illustrator, and start to familiarize yourself with all the basic buttons and design techniques. Adobe Illustrator is a good editing application because of its various editing features and easy to locate tools.
3. Use High-quality Images
Whenever you opt to place images into your roll up banner, capture high-quality images to arrive at a pleasing end product. You may hire professional photographers to capture such images. Experienced photographers may know to angle the perfect images, but you should also do your part to input suggestions and specifications. However, if you want to try to take photos, use a good camera and good lighting to do the job. It may sound simple but it needs careful execution.
4. Utilize the Available Space
Roll-Up banners range in different sizes and dimensions. Some examples of banner sizes are as follows: 600 mm (wide) x 1700 mm (high) 850 mm (wide) x 2000 mm (high), and 1000 mm (wide) x 2200 mm (high). Utilize every available space within your layout and place the information in a visual hierarchy. The most important detail should be placed at eye level so people can easily spot what your business is all about.
5. Work with Attractive Colors
Employ a color scheme that will stand out from your competitors. Use colors that call out attention and entice people to engage or purchase your products. Dull colors are often left out because they don't evoke exciting emotions. If you use colorful elements in your design, you will awaken the senses of the customers.
6. Place the Roll-Up Banner Strategically
Locate a perfect place where you can place your printed roll-up banner. Real estate banners, college banners, travel banners, among others have their own strategic place to cater to their market. To add, use a sturdy banner stand for support and efficient presentation or display purposes.