What is a Concert Ticket?
A concert ticket is a document that entitles its holder access to a concert venue. Concert tickets may be free or paid for a price depending on one’s chosen seat or location during the event. Concert tickets are a type of admission ticket. And, therefore, will contain event information like the name of the event, time, place, and cost of the ticket.
How to Make Concert Ticket
We’ve compiled some of the best ticket-making tips below Use them to your advantage and craft the best ticket designs for your event.
1. Pick a Ticket Design Theme
An essential first step when making concert tickets (or other kinds of tickets) is selecting the document’s design theme. A good theme can help create a sense of balance to the visual design. And when executed in the document well, it can reflect the organizer’s competency level. Even if you are only making a fill-in-the-blanks ticket design for a school musical, take the time to incorporate a sound theme into the design.
2. Add Accurate Event Information
Remember, concert tickets serve as event passes. They need to reflect accurate event information so that the concert-goers will know when and where to show up. Inaccurate event details or typos can make any ticket appear unprofessional and unreliable.
3. Maintain an Organized Layout
A concert ticket contains essential information about an event. And these pieces of information typically needs to fit in a small piece of paper. To prevent confusion and misreading the ticket details, concert organizers need to follow a proper visual hierarchy. This means only the most important text and design elements are included in the ticket design. Also, these elements should be arranged in an organized and clutter-free manner.
4. Add Security Measures
Did you know that about 7.1 million millennials are victims of ticket scalping each year? This is about $8 billion dollars in lost revenue. To counter this unethical practice, concert organizers and promoters can implement stricter ticketing security measures for the events they host.
For example, you may add barcodes, tracking numbers, and holographic stickers to the ticket stub design. In addition, you may also implement additional checks at these event entrances and verify if a ticket is fake or not.
5. Incorporate Photos or Illustrations
Most concert-goers use their tickets are memorabilia of their experience. Concert organizers can help facilitate this practice by including the photos of the band or artist on the ticket design. Photos with well-taken images and illustrations also promote artist recognition that the bands, singers, or performers will appreciate.
6. Come Up With a Reasonable Pricing Strategy
Did you know that concerts held in small venues are more prone to ticket scalping? This inflates regular ticket prices to as much as 400% and there is no reassurance that all scalped tickets are genuine.
To counteract this phenomenon in the concert scene, performers and concert organizers should also consider the creation of a reasonable pricing strategy that deters scalpers. This can mean increasing or decreasing your concert ticket prices depending on the venue you are playing at. Also, should also encourage concert-goers to only buy tickets from legitimate ticket sellers.