What is a Festival Ticket?
A festival ticket is a voucher that helps event organizers keep track on whoever is entitled to an admission into the premises of a particular festival event. The ticket also serves as a promotional tool to help disseminate festival details towards the target audience.
How To Create a Winning Festival Ticket
A small ticket can play a big role in the success of a festival. Take for account on how fast ticket sales go up in festivals like the Ultra Music Festival, Coachella Valley Music and Arts Festival, and iHeartRadio Music Festival. Tickets should be made creatively to draw in more people and generate more ticket sales. Do you want to make a winning festival ticket? Here's how:
1. Choose a Layout Format and Size
Whenever you are designing a ticket for any event, it is highly recommended that you choose the most appropriate layout format- stub on the left, stub on the right or stub on top. Event ticket sizes are typically 1.97 inches x 5.63 inches, while the dimensions of their easy-to-tear-off stubs are 1.875 inches.
2. Pick Out the Best Color Scheme
Festivals are colorful and fun events attended by people from different places. And it's just fitting that you use the most appropriate colors for the overall layout of the ticket. The color palette of the ticket is an important part of the design process; with appropriate colors come appropriate design elements.
3. Add in the Ticket details
The ticket will serve as a tool for security and accountability, so it's ideal if ticket numbers, codes, and other security features be added into the layout. Festival ticketing will be a systematic if these details can be found and easily located by the attendees and the event organizers. Add in also the festival details such as the name or title, the dates, the event place, among other vital information.
4. Get Creative with the Design
After you have put in all the ticket information and content, it's time to arrange them according to visual hierarchy. Get creative in designing and placing all the additional elements. Add in a background that will complement everything. Creative typography can also be used for the texts, but don't use too much font styles as it may ruin the overall aesthetic. Always remember that the ticket must represent and channel the overall theme of the festival itself.
5. Print Using a Thick Card Stock
Review everything and proofread all the details and content found within the layout of the festival ticket before printing and distribution. You may also seek opinion and suggestions from other key people regarding the design. If they approve of your ticket design, proceed to printing. For better results, go to a good print shop and instruct them to print your festival ticket in the highest quality possible in a thick card stock. Good paper quality will give justice to your design, thus making your target audience get more excited.
6. Post the Festival Tickets
Tickets can now reach a larger audience because of social media. Post your ticket design and other festival promotional materials in various social media sites to boost up reach and interaction. Different distribution strategies can be employed depending on the nature and purpose of the festival. Be it for music festivals, dance festivals, eating festivals, etc. tickets must be distributed properly for the benefit of the organizers and attendees.