What is a Travel Voucher?
A travel voucher is a gift card which comes with special privileges and inclusive for a discounted or free gift such as flights or cruises, accommodations, meals, etc. Usually, it is bought and given to someone as a gift, but it can also be won on competitions or on raffle draws.
How to Make the Best Travel Voucher?
Travel vouchers can be one of the most expensive gifts or privilege a person can receive. So how can you make a travel voucher more memorable and worth-keeping for someone while at the same being able to contain all the important information? Here's how.
1. Set Out Specific Money Value of Travel Voucher
Before anything else, it is important that you set the face value of your travel gift card. Is it good as cash? Is it sold for a discounted price? Usually, businessmen price their traveling vouchers at 75% of their face value. More often, people would always opt for the cheaper price since the essence of vouchers are the discounts they get, so if you can be bold enough to compete with a lower price, that would be your call.
2. Determine Inclusive, Benefits, and Discounts of your Travel Voucher
People love getting more than what they signed up for. To make your travel voucher more appealing, tie it up to a benefit. Include some exciting stuff in your travel vouchers such as hotel accommodations, city tours, meals to a sumptuous restaurant, or a free tour around somewhere.
3. Set an expiry date
Of course, it's a general rule of the universe that nothing good should last forever, the same thing goes for travel vouchers. Even the fanciest and most expensive ones have a validity period. In the US, travel vouchers are usually valid for a year, which is just right and reasonable. Putting an expiry date on your travel gift cards is a must since the inclusive offers that come with them are also set for a limited period of time.
4. Specify who can use the travel vouchers
Who can use the tickets? Is it exclusive for the person who bought it? Can it be used by another person? Make it clear in the instructions as to who can use the travel vouchers to avoid any bad impressions or inconveniences on the customer. You can mention it maybe on the terms and conditions part of the travel voucher template, or place this information strategically somewhere on the front page.
5. Use the right headlines, photos, designs, and layout
Never miss out on the importance of the physical look of a card. Use appropriate and relevant images and designs on your travel voucher template. Your voucher design should look exciting, or classy, either of the two, the designs itself should be able to instigate the right emotions to the customer. You must also use a striking headline to use to make your offer sound more enticing and convincing.
6. Figure out selling platform
Where do you want to sell your travel ticket vouchers? You can either sell it via online or sell it through a physical store, or have it drawn by raffle. Another way is to partner with other businesses, preferably travel and tour companies to sell your travel vouchers for you.