Need a cost-effective way to promote your dining establishment? If yes, you may want to know more about rack cards and how to create them through this step-by-step guide. We’ve also included numerous restaurant rack card templates that you can download and use for your own business.
A rack card is a printed marketing collateral that contains information about a product, service, business, topic, or a combination thereof. If a rack card mainly contains information about a dining establishment or restaurant, it is called a restaurant rack card.
The comprehensive guide below will teach you how to create restaurant rack cards that catch people’s attention and, ultimately, help increase sales for your establishment.
The first step in making a rack card is the selection of a design theme or motif. You may pattern this theme from your restaurant’s branding identity. To illustrate, if you are operating a local pub, then you may consider following a rustic theme and then creating a rustic pub rack card.
An essential component of a rack card is its content. You next need to craft an engaging and truthful sales copy about your restaurant. Also, include a Call To Action that prompts people to do one thing that benefits both you and your customers.
Next, decide on the specific graphic design elements that you want to use for the rack card design. This includes the typeface, the layout style, the images, illustrations, header or logo designs. Also, make sure that these visual elements are sourced legally.
After that, it is time to choose a printable restaurant rack card template that incorporates all the text and visual elements that you have compiled earlier. This way, you will not have to make a rack card design on your own. These templates are pre-formatted with every design element that fits your design and marketing requirements. You may make minor edits on the templates like adding your own sales copy or by incorporating your business logo design.
After editing and saving the final rack card template file, you should begin printing the rack cards. Make sure to use high-quality and durable cardstock. You may also use pre-cut cardstock. Or, you may print out multiple rack cards in one cardstock and then cut them out after printing.
Check out all the restaurant rack card templates in MS Word, Publisher, Photoshop, Illustrator, and Apple Pages file formats below.
The Catering Menu Rack Card Template (shown above) is a dual-purpose restaurant card template. It can be used as a marketing rack card and a catering menu card. This template design is perfect for restaurateurs who want to create an informative rack card without having to spend more money on creating a separate menu card.
As its name implies, the Coffee Shop Advertisement Rack Card Template (pictured above) is perfect for a pub, bistro, and cafe owners who want to add a little bit of sophistication to their entire dining setup without spending too much on marketing. For best results, make sure that your restaurant rack card also matches the interior design theme of your dining establishment.
The Coffee Shop Rack Card Template (embedded above) sports a modern card design that will sit perfectly well with coffee-lovers. Despite this, the template can be fully edited to match whatever kind of dining establishment you are running.
The Food Catering Rack Card Template (pictured above) is perfect for restaurants who want to separate their regular menu offerings from their catering food menu. To get the most out of this template design and increase brand recall, make sure that you add your restaurant letterhead or logo design on the template.
Most restaurant rack cards also function as menu cards. With the Formal Restaurant Catering Rack Card (embedded above), you may create an elegant card design that matches perfectly well with any formal dining restaurant. Don’t forget to add high-quality photos of your restaurant premises and the different food that you offer to make this rack card stand out more.
Use the Restaurant Business Rack Card Template (featured above) if you want a multi-purpose rack card design. This rack card design is best used if you wish to attract investors for your restaurant business. When editing this template, refrain from adding specific menu information. Instead, use the rack card to highlight the different business milestones that your dining establishment has achieved.
Wow your customers when you use the Modern Restaurant Rack Card Template shown above. This restaurant template design exudes elegance due to its black and blue color palette. Use this printable template if you are running a fine dining or luxury dining restaurant.
As we have mentioned earlier, the rack card’s content greatly matters when it comes to persuading customers to order or try out a dish. Use the Sushi Restaurant Rack Card Template (shown above) if you want to entice potential diners into trying out the different assortment of seafood and sushi that your restaurant offers.
The Simple Restaurant Rack Card Template (pictured above) is a versatile rack card template design. It may be used by different kinds of dining establishments from ice cream parlors to casual dining restaurants. Just remember, when you use this rack card template, do not forget to add your business logo or letterhead design as they can help increase product recall.
Try out the Printable Restaurant Rack Card Template (depicted above) if you want a rack card and flyer design at the same time. This rack card template may be downloaded in different file formats like PSD, DOC, AI, INDD, EPS, PUB, and PDF.
Themed restaurants are the way to go if you want diners to flock to your restaurant or dining establishment. And by using the Retro Restaurant Rack Card Template (pictured above), you can begin to entice diners into visiting your restaurant. When using this restaurant rack card design template, do not forget to replace the banner design colors with your restaurant’s official colors.