There is a reason why some websites work and others do not. And the most important of all the reasons is the design of the website. No matter how useful the product idea is; if its presentation is not crisp, idea may remain unsold. Here are certain ways which can help you make your website more impactful.
Easily comprehensible navigation paths can entice the visitor to stay on the website and come back too. There is not scope for confusion while designing and placing the website content. User should be able to reach the required webpage in the least possible steps. Therefore, links places on the left hand site or on secondary task bar are easy entry points for any website visitor.
Clean and crisp webpage containing only the meaningful and engaging content is a key to an improvised website design. Too much of information misleads the customer and he may lose the interest if information snippets are spread across the website with no relevance.
Website design can be enhanced with the help of sleek color scheme. The idea is to increase the engagement with proper conveying of the brand image. Lots of white space left on the website helps increase the focus on the main content. Only key graphics and header and certain task and menu bars when coloured strategically bring desired improvement in the web design.
Always lay clear emphasis on what you want customers to do at your website. This can be achieved by putting call-to-action on those places which attract maximum attention. Running flashes of call to action like ‘order now’, ‘don’t miss the offer’ etc keep the consumer on toes.
Images definitely speak way better than text. Use of easily downloadable images containing relevant text is surely going to keep the visitor engaged. These have better recall quotient; the design is enhanced when the landing page delivers just what is promised by the image. So, proper use of graphics and text can make the design of the website catchy as well as relevant.
Making use of appealing headings displays the involvement and quick thinking of the designer. If the headings are optimized keeping the visibility in mind, it is sure to attract more traffic too. Headings and landing page should be well in sync so that the consumer is clear about what he is going to get once he clicks the heading.
Fresh content means updated as well as original content. Google and other search engines promote those sites which do not contain copy-pasted content. With plagiarism detection tools, it is possible for the search engines to find out if website is acting fishy. So, it is better to avoid such mistakes.
A website design is incomplete if it does not perform uniformly on all the relevant gadgets. Tools related to resizing of the images, etc can be used to make websites which create magnanimous impact wherever they are open. Hence, making website responsive is a wise way to make them relevant across all the gadgets which are popular in present times.
Website should display only one offer at a time. This not only eases the decision-making process, but also displays integrity of the company which is making an offer. Flashing lots and lots of offers in single page can leave the customer confused and he may question the credibility of all of them.
Website design is not about making a potpourri; in fact, arrangement of elements should be crisp, catchy and very much logical too. That is why; lot of stress is laid upon improving the website design so that the customer engagement is not diluted and the purpose of website is sufficiently served.