Trade Show Checklist

Trade Show Checklist

February 17, 2059

Name: [Your Name]

Company: [Your Company Name]

Address: [Your Company Address]


Welcome to our Trade Show Checklist, your go-to resource for streamlining the preparation process and optimizing your performance at trade shows. Crafted with simplicity and effectiveness in mind, this checklist offers a systematic approach to ensure that every aspect of your trade show participation is well-planned and executed.

Pre-Show Planning

  • Finalize budget for the Trade Show

  • Organize team's travel and accommodation arrangements

  • Select and register booth staff

  • Create pre-show marketing materials

  • Call and confirm shipments

Exhibition Booth Tasks

  • Plan the booth design concept

  • Prepare the booth setup and dismantle plan

  • Select promotional items

  • Execute high-quality branded signage for visibility

  • Arrange for utilities and services like electricity, Wi-Fi, etc.

Marketing and Sales

  • Prepare sales scripts for the team

  • Design and print marketing collateral

  • Develop an engaging demonstration of the product/services

  • Organize special promotions for the event

  • Create social media hashtags and handles for the event

Post-Show Activities

  • Gather and analyze feedback

  • Compile and track leads

  • Send post-show thank you emails to participants

  • Prepare a post-show report

  • Assess the return on investment of the event

Checklist Templates @