Trade Show Checklist

July 11, 2059

Name: [ Your Name]

Company: [Your Company Name]

Address: [ Your Company Address]

Introduction

The Trade Show Booth Checklist is a comprehensive guide for exhibitors to prepare and execute successful booth presentations at trade shows. It covers essential aspects such as booth design, branding, promotional materials, technology, staffing, lead capture, engagement activities, logistics, safety, and post-show follow-up.

Pre-show Planning

• Identify objectives and set clear goals for the trade show

• Research about the trade show, the organizers, and the attendees

• Design the perfect Trade Show Booth based on the brand's unique identity

• Schedule appointments and meetings with key stakeholders you anticipate

• Prepare handout materials and promotional items for the event

Booth Logistics

• Book space and ensure it is suitable for booth setup

• Arrange transport for booth materials and ensure timely arrival

• Set up the Trade Show Booth and check all displays

• Ensure all technical setup is functional (lights, audio, visual display)

• Create a booth staff schedule and duties roster

During the Show

• Provide compelling presentations and interact with visitors

• Collect and store lead information for post-show follow-ups

• Adhere to Trade Tide Planning's networking protocols

• Maximize brand visibility through live social media updates

• Ensure the booth is clean and attractive throughout the show

Post-show Tasks

• Coordinate Trade Show Booth breakdown and transportation

• Compile a list of leads for post-show follow-ups

• Conduct post-show debrief to evaluate successes and areas for improvement

• Send a thank you email to attendees who visited the Trade Show Booth

• Submit all expense reports and invoices for financial tracking

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