Trade Show Booth Planning Checklist
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Trade Show Checklist
July 17, 2057
Name: [ Your Name]
Company: [ Your Company Name]
Address: [ Your Company Address]
Introduction
The Trade Show Booth Planning Checklist provides exhibitors with a structured approach to organizing and preparing for trade shows. It includes setting clear goals, budget planning, booth design, promotional materials, staffing, travel arrangements, marketing and promotion, logistics, networking, and final preparations.
Pre-Event Planning:
Establish the objectives of the trade show
Determine budget for the trade show
Select and book space at the trade show venue
Design layout for booth
Arrange for printing or fabrication of signage, banners, etc.
Booth Setup:
Assemble booth hardware
Install signage and banners
Arrange display of products or services
Check lighting and audiovisual setup
Set up promotional materials for distribution
Staff Briefing:
Brief staff on the objectives of the trade show
Explain responsibilities and tasks to each team member
Ensure each team member understands the unique brand identity
Provide training for product demonstration or presentation if any
Discuss sales target and lead generation strategy
On-the-Day Tasks:
Ensure the booth is clean and tidy
Check inventory of promotional materials
Supervise staff and manage operations
Engage with visitors and potential clients
Collect feedback and leads
Post-Event Activities:
Dismantle and pack up the booth
Evaluate objectives vs actual results
Analyze feedback and leads
Communicate with potential leads post-trade show
Plan for improvements in the next trade show
Templates
Templates
