Free Marketing Channel Mix Checklist

|
TION |
|
|
| RESPONSIBLE TEAM |
Social Media | Utilize social media platforms like Facebook, Instagram, and Twitter for brand visibility and engagement. | Millennials and Gen Z | Daily | Likes, shares, comments, click-through rates | Marketing Team |
Email Marketing | Send targeted newsletters and promotional emails. | Existing customers and leads | Weekly | Open rates, click-through rates, conversion rates | Marketing Team |
Pay-Per-Click (PPC) Advertising | Run Google Ads campaigns for immediate online visibility. | Targeted demographics | As needed | Click-through rates, conversion rates, ROI | Paid Advertising Team |
Search Engine Optimization (SEO) | Optimize website content to improve organic search rankings. | General audience | Ongoing | Organic traffic, keyword rankings, bounce rates | SEO Team |
Influencer Marketing | Partner with industry influencers to promote products/services. | Niche-specific followers | Monthly | Reach, engagement, and conversion rates | Marketing Team |
Content Marketing | Develop blog posts, articles, and videos to provide valuable information | General audience | Bi-weekly | Page views, engagement, time on page | Content Team |
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