Marketing Merchandising Checklist
Retail Clothing Store Marketing Merchandising Checklist
Store Name: ChicWardrobe
Date: October 1, 2050
Planogram And Visual Merchandising
| Ensure products are arranged according to the current planogram. |
| Update mannequin displays with the latest fashion trends and coordinating accessories. |
| Rotate seasonal collections to the front of the store. |
| Check for any damaged or worn fixtures and replace as needed. |
| Implement the "color-blocking" visual merchandising strategy for a fresh look. |
Pricing And Signage
| Confirm that all product prices are accurate and updated in the POS system. |
| Review and adjust prices for items on clearance or promotion. |
| Place price tags and labels on all merchandise, including accessories. |
| Ensure that signage is clear, easy to read, and follows brand guidelines. |
| Prominently display any ongoing sales or promotions with eye-catching signage. |
Inventory Management
| Conduct a physical inventory count to verify stock levels. |
| Identify any slow-moving or obsolete items for potential markdowns or removal. |
| Schedule restocking of popular items to prevent out-of-stock situations. |
| Prepare for the arrival of new fall/winter fashion collections. |
| Monitor inventory turnover rates and adjust ordering accordingly. |
Customer Engagement And Experience
| Train staff to provide excellent customer service and product knowledge. |
| Set up a designated "fitting room concierge" to assist customers with outfit choices. |
| Create a playlist of trendy music to enhance the shopping atmosphere. |
| Offer refreshments or discounts to loyal customers. |
| Collect customer feedback through surveys and in-store comments. |
Promotions And Marketing
| Launch the "Fall Fashion Frenzy" promotion with social media posts and email campaigns. |
| Coordinate in-store events, like a fashion show or styling workshop, for the upcoming weekend. |
| Collaborate with local fashion influencers for social media endorsements. |
| Update the store's website and social media profiles with the latest product images and descriptions. |
| Ensure that promotional materials, such as flyers and banners, are well-placed and in good condition. |
Competitor Analysis
| Visit nearby competitors to assess their store layouts and pricing strategies. |
| Compare pricing and promotions to ensure ChicWardrobe remains competitive. |
| Identify unique selling points and differentiators to emphasize in marketing efforts. |
| Consider opportunities for partnerships with complementary local businesses. |
Maintenance And Cleaning
| Conduct a daily walkthrough for cleanliness and organization. |
| Schedule regular maintenance for HVAC, lighting, and security systems. |
| Ensure that restroom facilities are clean and well-stocked. |
| Check dressing rooms for damage or wear and tear. |
Staff Training And Communication
| Hold a staff meeting to review merchandising goals and customer service expectations. |
| Provide staff with product training on new arrivals and seasonal trends. |
| Establish a system for communication among team members regarding restocking and customer feedback. |
Feedback And Reporting
| Create a system for collecting customer feedback and track trends over time. |
| Generate weekly sales reports to analyze product performance and customer preferences. |
| Compile a monthly visual merchandising report to track the effectiveness of display changes. |
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