Social Media Marketing Audience Questionnaire

Prepared by: [Your Name]

Dear Valued Client,

Thank you for choosing our Social Media Marketing Ad Program! To ensure the success of your campaign, we kindly request you to fill out the following questionnaire. Your responses will guide us in crafting a targeted and effective social media strategy tailored to your unique audience. Please provide as much detail as possible for each section.

1. Business Overview:

Briefly describe your business, including products or services offered.

My business is a soft-serve ice cream business that operates in stalls around specific malls with large foot traffic.

What sets your business apart from competitors?

Our business distinguishes itself through innovative solutions, exceptional customer service, and a commitment to sustainable practices, creating a unique value proposition that outshines competitors in the market.

Are there specific values or messages you want to emphasize in your marketing?

In our marketing, we prioritize values of authenticity, sustainability, and customer-centricity. We aim to communicate our commitment to quality, ethics, and the positive impact we bring to our customers and the world.

2. Target Audience:

Who is your ideal customer? (Age, gender, location, interests, etc.)

Do you have existing customer demographics data we should be aware of?

Are there specific industries, groups, or communities you are targeting?

3. Social Media Platforms:

Which social media platforms are you currently using?

Are there specific platforms you want to focus on for this campaign?

Are there platforms your target audience is most active on?

4. Marketing Objectives:

What are your primary goals for this social media campaign? (e.g., brand awareness, lead generation, sales, etc.)

Are there any specific metrics you want to track? (e.g., clicks, conversions, engagement rates)

5. Content Preferences:

What type of content resonates with your audience? (e.g., images, videos, infographics)

Are there any specific themes or messages you want to convey?

Do you have existing content or branding guidelines we should follow?

6. Budget and timeline:

What is your allocated budget for the social media campaign?

Is there a specific timeline or deadline for achieving your marketing objectives?

Are there any budget constraints or limitations we should be aware of?

Thank you for taking the time to complete this questionnaire. Your input is crucial to creating a successful and impactful social media marketing campaign. We look forward to collaborating with you to achieve your business objectives.

Best regards,

[Your Company Name]

Social Media Marketing Ad Program