Sales Conversion Rate Rubric

Sales Conversion Rate Rublic

This rubric offers criteria and key performance indicators to assess every stage of your sales process, enabling you to pinpoint strengths and areas for improvement with precision. Elevate your conversion rates and revenue potential with this invaluable framework.

Criteria	Poor (1-2)	Good (3-4)	Excellent (5)	Rating
Action Plan Development	Does not meet sales objectives, lacks detail and strategy	Meets minimum sales objectives, some detail and strategy	Exceeds sales objectives with significant detail and strategy	[4]
Brand Awareness	Minimal brand recognition or exposure	Some brand recognition and exposure	High level of brand recognition and exposure
Customer Engagement	Low level of customer engagement	Good level of customer engagement	High level of customer engagement
Conversion Optimization	Poor optimization leading to low conversion	Good optimization leading to fair conversion	Excellent optimization leading to high conversion
Data Analysis & Reporting	Ineffective use of data to increase sales	Good use of data to increase sales	Outstanding use of data to increase sales

Each product or performance criterion should be listed below the rubric table. Your scoring strategy for this criterion (Poor, Good, Excellent) should be listed in the rightmost row. Each row beneath that should provide specific detail about what could indicate a poor, good, or excellent score. This rubric can be used to assess a marketing team's success in developing and implementing a strategy to improve sales conversions.