Sales Performance Rubric

By utilizing this rubric, we aim to recognize and reinforce exemplary performance while identifying areas for improvement and development. Each section encourages evaluators to provide detailed feedback supported by tangible examples, fostering clarity and objectivity in the assessment process.

Employee Information

Name:
Email:
Employee ID:
Position:
Supervisor:

Evaluation Period

From:	01/01/2050
To:	12/31/2050

Instructions

This rubric is designed to evaluate the performance of the sales team member based on the defined criteria below.
Each section will be rated on a scale from 1 to 5, with 1 being "Needs Improvement" and 5 being "Outstanding."
Provide specific examples and evidence to support your ratings.
An overall score will be calculated based on the average of all sections.

1. Sales Quota Attainment

Criteria:	The extent to which the employee meets or exceeds their assigned sales quotas.
Rating:	4
Comments:	[John] consistently met and occasionally exceeded his sales quotas throughout the evaluation period. For instance, in Q3, he exceeded his target by 15%, contributing significantly to the team's success.

2. Customer Relationship Management

Criteria:	The ability to build and maintain strong customer relationships.
Rating:
Comments:

3. Product Knowledge

Criteria:	The depth of the employee's knowledge about the company's products or services.
Rating:
Comments:

4. Sales Strategies

Criteria:	The effectiveness of the employee's sales strategies and techniques.
Rating:
Comments:

5. Communication Skills

Criteria:	The ability to communicate clearly and persuasively with clients and colleagues.
Rating:
Comments:

6. Problem-Solving

Criteria:	The capacity to identify and resolve sales-related issues.
Rating:
Comments:

7. Sales Team Collaboration

Criteria:	The degree to which the employee collaborates and supports their sales team.
Rating:
Comments:

8. Professionalism

Criteria:	The level of professionalism demonstrated in interactions with clients and
Rating:
Comments:

Overall Performance

Rating:

Comments:

Supervisor's Signature:

Date: [Month Day, Year]

Employee's Signature:

Date: [Month Day, Year]