Marketing Content Brief
Prepared by: [Your Name]
I. Project Overview
a. Project Title: Flyer Advertisement Promo
b. Objective: Clearly define the purpose and goals of the marketing content.
c. Target Audience: Specify the primary and secondary audience for the content.
d. Key Message: Outline the main message or messages that need to be conveyed.
II. Background and Context
a. Market Overview: Provide a brief overview of the market or industry context.
b. Competitor Analysis: Summarize key competitors and their approaches.
c. Brand Background: Briefly introduce the brand and its unique selling propositions.
III. Content Scope and Format
a. Content-Type: Define the type of content (e.g., blog post, video, infographic).
b. Content-Length: Specify the desired length or duration of the content.
c. Format Guidelines: Provide any specific formatting requirements.
IV. Key Talking Points
a. Primary Messages: List the core messages to be conveyed in the content.
b. Supporting Points: Identify supporting arguments or evidence.
c. Call to Action (CTA): Clearly state the desired action from the audience.
V. Style and Tone Guidelines
a. Brand Voice: Define the tone and style consistent with the brand.
b. Language Preferences: Specify any industry-specific terms or language preferences.
c. Visual Elements: Mention if there are specific visual elements to be included.
VI. Target Keywords and SEO Considerations
a. Key Keywords: Identify relevant keywords for SEO optimization.
b. SEO Guidelines: Provide guidelines for incorporating keywords naturally.
VII. Distribution Channels
a. Primary Channels: Specify the main channels for distributing the content.
b. Secondary Channels: Identify additional channels for content dissemination.
c. Timeline: Outline the schedule for content distribution.
VIII. Collaboration and Approvals
a. Stakeholders: List all key stakeholders involved in the content creation.
b. Review Process: Clarify the steps for content review and approval.
IX. Metrics and Success Criteria
a. Key Performance Indicators (KPIs): Define metrics to measure content performance.
b. Success Criteria: Establish clear criteria for evaluating the success of the content.
X. Budget and Resources
a. Budget Allocation: Specify the budget for content creation and distribution.
b. Resource Requirements: Identify the human and material resources needed.
XI. Next Steps and Timeline
a. Next Steps: Outline the immediate next actions after briefing.
b. Timeline: Provide a schedule for each phase of content creation and distribution.
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