Marketing Market Rubric
Marketing Market Rubric
This rubric serves to evaluate the effectiveness and performance of [Your Company Name]'s marketing efforts within its target market segment, ensuring alignment with strategic objectives and goals.
Evaluation Criteria:
Each criterion will be scored on a scale from 1 (Poor) to 5 (Excellent).
|
Criteria |
1 (Poor) |
2 (Fair) |
3 (Good) |
4 (Very Good) |
5 (Excellent) |
|
Brand Awareness |
Hardly recognized in the market |
Recognized by a few |
Known among many |
Strongly recognized, but not dominant |
Leading brand recognition in the market |
|
Customer Engagement |
Very low engagement |
Some engagement but not consistent |
Regular engagement |
High engagement with frequent interaction |
Extremely high engagement & customer loyalty |
|
Content Quality |
Unfocused and irrelevant |
Occasionally relevant |
Relevant with some standout pieces |
Consistently high quality |
Outstanding & industry-leading content |
|
Digital Presence |
Virtually non-existent |
Basic online presence |
Good online visibility |
Strong online presence across platforms |
Dominant online presence & industry benchmark |
|
Sales Conversion Rate |
Very low conversion |
Below-average conversion |
Average industry conversion rate |
Above-average conversion |
Exceptionally high conversion rate |
|
Customer Feedback |
Mostly negative |
Mixed with more negative |
Mixed feedback |
Mostly positive with minor issues |
Overwhelmingly positive feedback |
Interpretation:
-
Score 20-25: Excellent Marketing Strategy - [Your Company Name]'s marketing efforts are industry-leading and show optimal effectiveness.
-
Score 15-19: Very Good Marketing Strategy - Strong efforts with minor areas for improvement.
-
Score 10-14: Good Marketing Strategy - Solid foundation but notable areas need adjustments.
-
Score 5-9: Fair Marketing Strategy - Several critical areas need immediate attention and revision.
-
Score 1-4: Poor Marketing Strategy - Major overhauls needed in marketing strategy and execution.
Recommendations:
Based on the score derived from this rubric, [Your Company Name] should implement the necessary strategies to enhance its market effectiveness.
This rubric provides a systematic way to evaluate and fine-tune [Your Company Name]'s marketing strategies for optimal market penetration and growth.
