Marketing Research Session Slip
Marketing Research Session Slip
Session Information:
|
Date |
October 20, 2050 |
|
Time |
10:00 AM - 11:30 AM |
|
Location |
Virtual Meeting (Zoom) |
|
Session ID |
MRSS2050-001 |
Participant Details:
|
Name |
[Your Name] |
|
Contact Information |
[Your Email] | [Your Phone Number] |
|
Participant ID |
050-96-072 |
|
Demographic Information |
|
|
Gender |
Female |
|
Age Group |
35-45 |
|
Occupation |
Marketing Manager |
|
Industry |
E-commerce |
Research Team:
|
Moderator/Facilitator |
James Lewis |
|
Observers |
David Burns, Timothy Purdy |
Research Session Details:
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Purpose/Objectives: The objective of this research session is to gain a deeper understanding of the challenges and trends faced by marketing managers in the e-commerce industry. Specific goals include exploring the effectiveness of social media campaigns, tracking ROI, and identifying pain points in marketing strategies.
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Agenda/Topics:
Introduction and Icebreaker
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Establish rapport and make the participant feel comfortable.
Discussion on Current Marketing Strategies
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Explore current marketing strategies, focusing on channels, campaigns, and objectives.
Challenges in Marketing Campaigns
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Identify and discuss challenges faced by [Your Name] in her marketing campaigns, with a particular focus on measuring ROI and data-driven decision-making.
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Session Format: One-on-One Interview
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Informed Consent: Informed Consent Provided by Participant
Session Notes:
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Key Observations: [Your Name] expressed frustration with tracking ROI on social media campaigns, highlighting a common challenge in the e-commerce industry.
She mentioned a strong preference for data-driven decision-making and emphasized the need for more robust analytics tools.
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Quotes: "It's challenging to prove the impact of our Instagram ads on actual sales. We need better data insights to optimize our campaigns effectively."
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Challenges: Minor technical issues were encountered with the video conferencing platform, but they did not significantly disrupt the session.
Data Collection:
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Data Collection Tools: Audio recording and written notes.
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Data Recording: An audio recording was primarily used for backup and reference, while written notes were taken in real-time to capture key points and observations.
Feedback and Recommendations:
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Research Team Feedback: The session with [Your Name] was highly engaging, and she provided valuable insights into the challenges and priorities of marketing managers in the e-commerce sector. The discussion flowed smoothly, and [Your Name]’s expertise was evident.
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Recommendations: Based on [Your Name]’s feedback, it is recommended that businesses in the e-commerce industry invest in more advanced analytics tools to track the impact of social media campaigns on sales. Improved data insights can lead to more effective campaign optimization.
Participant Compensation:
-
Compensation Provided: A $50 Amazon Gift Card was provided as a token of appreciation for [Your Name]’s valuable participation in the research session.
Signature:
Participant Signature: ______________________
Moderator/Facilitator Signature: ______________________
