Marketing Brand Awareness Survey
Introduction:
Thank you for participating in our Company Brand Awareness Survey. Your feedback is invaluable in helping us understand how our brand is perceived in the market and how we can improve our marketing strategies. This survey should take approximately 5-10 minutes to complete. All responses will be kept confidential, and your input will be greatly appreciated.
Section 1: Demographics |
Gender | | |
Age | | |
Location (City) | [Location] |
Occupation | [Occupation] |
Section 2: Awareness and Perception |
Have you ever heard of [Your Company Name]? | | |
If Yes, please describe your familiarity with [Your Company Name]. |
How did you first hear about [Your Company Name]? (Select all that apply) | |
How likely are you to recommend [Your Company Name] to a friend or colleague? | | |
What do you perceive as the primary strengths of [Your Company Name]? |
What, if anything, do you think [Your Company Name] could improve upon? |
Section 3: Marketing Channels |
Which of the following marketing channels do you find most effective for learning about IT companies? (Select up to three) | |
How often do you engage with [Your Company Name] on social media platforms? (e.g., Facebook, Twitter, LinkedIn) | | |
Section 4: Competitors and Differentiation |
Are you aware of any competitors of [Your Company Name]? | | |
If Yes, please list them. |
What sets [Your Company Name] apart from its competitors in your opinion? |
Section 5: Future Engagement |
How likely are you to consider [Your Company Name] for IT services or products in the future? | | |
What specific types of IT services or products are you most interested in from [Your Company Name]? (e.g., cloud services, cybersecurity, software development) |
Thank you for taking the time to complete our Brand Awareness Survey. Your input is valuable to us as we strive to enhance our brand and better serve your IT needs. Your feedback will help shape our future marketing strategies and initiatives.
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