Marketing Sub-Branding Policy
1. Introduction
This Marketing Sub-branding Policy outlines the principles, procedures, and guidelines governing the creation and management of sub-brands within [Your Company Name]. Sub-brands are instrumental in expanding our market presence while preserving alignment with our overarching brand identity and values.
2. Definitions
Sub-brand: A brand affiliated with a specific product line, division, or subsidiary of [Your Company Name].
Parent Brand: The primary brand identity of [Your Company Name].
3. Sub-branding Objectives
Our sub-branding objectives encompass:
4. Approval Process
Sub-brand proposals must be submitted to the Marketing Department.
The Branding Committee, composed of representatives from Marketing, Legal, and Senior Management, will review and approve proposals.
5. Brand Guidelines
Sub-brands are required to adhere to the brand guidelines established for the parent brand, including but not limited to:
6. Sub-brand Identity
Sub-brands should exhibit a distinct visual identity that complements the parent brand while differentiating them from one another. Key elements include:
Logo design
Color schemes
Imagery styles
7. Messaging and Positioning
Sub-brands must develop messaging and positioning strategies that harmonize with the values, mission, and objectives of the parent brand.
Consistency in narrative and tonality is paramount.
8. Branding Materials
All marketing materials, collateral, and campaigns for sub-brands must be created in accordance with the parent brand's guidelines.
Approval from the Branding Committee is mandatory before any materials are published.
9. Compliance and Monitoring
The Marketing Department will diligently monitor sub-brand compliance with this policy.
Non-compliance may result in corrective actions, rebranding, or, in extreme cases, suspension of the sub-brand.
10. Brand Performance Measurement
Key Performance Indicators (KPIs) for sub-brands include market share, brand recognition, customer engagement, and alignment with the parent brand's objectives.
Regular assessments will be conducted to gauge performance.
11. Sub-brand Transition or Retirement
Clear procedures and communication strategies are in place for transitioning or retiring a sub-brand.
Stakeholders will be informed promptly, and rebranding efforts will align with parent brand guidelines.
12. Training and Education
Comprehensive training programs and resources are available for employees and stakeholders involved in sub-brand management.
Access to brand guidelines, workshops, and ongoing support are provided.
13. Contact Information
For inquiries related to sub-branding, please contact:
Name: [Your Name], [Your Position]
Email: [Your Company Email]
Phone: [Your Company Number]
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