Free Marketing Brand Guide Checklist

Name of Checker

[Your Name]

Date of Checking

[Date]

Brand Identity

• Logo Design

• Create a memorable and versatile logo.

• Specify clear guidelines for logo usage, including size, spacing, and color variations.

• Color Palette

• Define a primary and secondary color palette.

• Specify color codes (RGB, CMYK, HEX) for consistency in print and digital materials.

• Typography

• Choose a set of fonts for headings, subheadings, and body text.

• Include font styles and sizes for various applications.

• Imagery Guidelines

• Provide guidelines for the use of images, graphics, and icons.

• Specify image sources, types, and styles that align with your brand.

• Brand Elements

• Determine consistent graphic elements (e.g., patterns, textures, or shapes) that enhance brand recognition.

Brand Collateral

• Business Cards

• Design and layout for company business cards.

• Include contact information and logo placement.

• Letterhead and Email Templates

• Create professional letterhead templates for printed and digital correspondence.

• Presentation Templates

• Design branded templates for presentations, ensuring consistency in fonts and color usage.

• Brochures and Marketing Materials

• Develop templates and guidelines for creating marketing collateral.

• Website Design

• Ensure the website design aligns with the brand guidelines.

• Specify web fonts, color schemes, and button styles.

Additional Comments

Please feel free to share any additional thoughts, suggestions, or feedback you may have in the comments section. We value your input and use it to improve our services.

Great job! The logo and color usage are consistent throughout the marketing materials. Ensure that social media profiles align with the brand's voice and tone. Lastly, remember to include the legal disclaimer on all advertising materials.