Date: 10-06-2053

Campaign Name: FallFrenzy2053

KEY METRICS

Metric

Current Value

Target Value

Website Visits

25,000

30,000

Social Media Followers

15,000

18,000

Email Subscribers

8,500

10,000

Click-Through Rate (CTR)

3.2%

4.0%

Conversion Rate

2.8%

3.5%

Customer Acquisition Cost (CAC)

$45

$50

Return on Investment (ROI)

6.5x

7.0x

Brand Awareness

High

High

Customer Satisfaction

4.5/5

4.7/5

CAMPAIGN DETAILS

Campaign Objective:                               Promote Fall Collection

Target Audience:                                     Young adults aged 18-35

Marketing Channels Used:                     Social media, Email, Display Ads

Creative Assets:                                       Engaging video ads and vibrant visuals

BUDGET ALLOCATION

Digital Advertising: $30,000                             Email Marketing: $5,000

Social Media: $15,000

RESULTS AND ANALYSIS

Campaign Duration: 09-15-2053 to 10-05-2063

Key Findings and Insights:

• Social media engagement was higher than expected, resulting in increased brand visibility. 

• Email open rates were strong, contributing to conversion rate improvement. 

Actions Taken:

• Increased budget allocation for social media advertising due to its success. 

• Plan to continue influencer partnerships. 

RECOMMENDATIONS

• Explore new advertising channels like TikTok.

• Invest in customer feedback mechanisms for further satisfaction improvements.

• Plan holiday campaigns in advance for timely execution.

Approved by: Grace Dawson

Date: 10-06-2053