Product Marketing Schedule
Product Marketing Schedule
Introduction
Objective: Build awareness and excitement for the launch of the new seaweed snack flavor.
Pre-launch Phase:
Weeks 1-2
Market Research:
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Conduct a competitive analysis to identify unique selling points.
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Analyze consumer preferences for snack flavors through surveys and social media listening.
Target Audience Identification:
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Define and refine the target audience based on research findings.
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Develop buyer personas for effective targeting.
Brand Messaging:
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Craft compelling messaging highlighting the uniqueness of the new flavor.
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Develop taglines and key selling points for consistency.
Packaging Design:
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Collaborate with the design team to create eye-catching packaging reflecting the new flavor.
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Ensure packaging communicates key benefits and differentiators.
Launch Phase:
Weeks 3-6
Content Creation:
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Produce engaging content for various platforms (social media, website, emails).
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Create teaser videos, blog posts, and visual content.
Social Media Campaign:
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Launch a teaser campaign to build anticipation.
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Implement countdowns, polls, and sneak peeks on social media platforms like Instagram, Facebook, and Twitter.
Influencer Partnerships:
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Identify and reach out to influencers aligned with our brand.
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Provide influencers with pre-launch samples for reviews and promotions.
Email Marketing:
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Develop an email campaign to notify subscribers about the upcoming launch.
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Include exclusive offers or early access for subscribers.
Public Relations:
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Send out press releases to relevant media outlets.
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Offer exclusive interviews or samples to food bloggers and journalists.
Launch Day:
Day 1
Social Media Blitz:
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Coordinate a synchronized social media blast announcing the product.
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Encourage user-generated content with a branded hashtag.
Online Store Activation:
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Ensure the website emphasizes the new flavor.
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Monitor and optimize the online purchase process.
Customer Support Readiness:
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Prepare customer support teams for potential inquiries.
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Monitor social media channels for customer feedback and respond promptly.
In-Store Activations:
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Coordinate with retail partners for in-store promotions.
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Provide promotional materials for displays.
Post-launch Phase:
Weeks 7-12
Feedback Collection:
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Encourage customers to leave reviews on the website and social media.
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Gather feedback through surveys to understand consumer sentiment.
Performance Analysis:
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Analyze sales data, website traffic, and social media engagement.
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Evaluate the success of marketing channels and adjust future strategies accordingly.
Customer Loyalty Program:
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Introduce a loyalty program to reward repeat purchases.
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Launch exclusive promotions for existing customers.
Long-term Marketing Strategy:
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Develop a long-term marketing plan to sustain product visibility.
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Plan periodic promotions and collaborations to keep the product fresh in consumers' minds.
Conclusion
Objective: Ensure the successful launch of the new seaweed snack flavor and establish a foundation for ongoing marketing efforts.
