MARKETING CAMPAIGN PERFORMANCE EVALUATION
Campaign Details
Campaign Name: | |
Campaign Start Date: | |
Campaign End Date: | |
Campaign Budget: | |
Channels Used: | |
Performance Overview
Metric | Description | Performance |
Total Impressions | The number of times the campaign content was displayed. | 300,000 impressions |
Click-Through Rate (CTR) | The percentage of users who clicked on the campaign content. | [Percentage] |
Conversion Rate | The percentage of users who completed a desired action (e.g., a purchase or sign-up). | [Percentage] |
Return on Investment (ROI) | The profitability of the campaign, calculated as (Revenue - Cost) / Cost. | [Percentage] |
Channel Performance
A. Social Media
Metric | Description | Performance |
Total Reach | The number of unique users who saw the campaign on social media. | 200,000 reach |
Engagement Rate | The percentage of users who engaged with the content. | [Percentage] |
Best-Performing Post | Identify the most successful social media post and its performance. | [Number of Likes] [Number of Shares] |
B. Email Marketing
Metric | Description | Performance |
Open Rate | The percentage of recipients who opened the campaign email. | 25% open rate |
Click Rate | The percentage of recipients who clicked on links within the email. | [Percentage] |
Conversion Rate | The percentage of recipients who completed the desired action. | [Percentage] |
C. Google Ads
Metric | Description | Performance |
Clicks | The number of clicks on the Google Ads campaign. | 15,000 clicks |
Cost Per Click (CPC) | The cost paid for each click on the ad. | [Amount] |
Conversion Rate | The percentage of users who completed the desired action. | [Percentage] |
Recommendations
Based on the performance data, the following recommendations are suggested for optimizing future campaigns:
Improve Ad Copy: Analyze the best-performing social media post and apply its attributes to other campaigns to increase engagement.
Email Personalization: Enhance email marketing by personalizing content and subject lines to boost open and click rates.
Keyword Optimization: In Google Ads, refine keywords to attract a more relevant audience and potentially reduce CPC.
Segmentation: Further segment the audience based on age and interests to tailor content and offers to specific groups.
Content Diversification: Experiment with different content types on social media to maintain audience engagement and drive more clicks.
Budget Allocation: Allocate more budget to Google Ads due to its higher conversion rate and ROI.
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