Marketing Media ROI Evaluation
Project: [Campaign Name]
Evaluation Period: [Quarter( ) Year]
Media Segments:
Social Media
Total Expenses: $10,000
Total Revenue Generated: $25,000
ROI Calculation: [(25,000 - 10,000) / 10,000] = 150%
Email Marketing
Total Expenses: $5,000
Total Revenue Generated: $12,000
ROI Calculation: [(12,000 - 5,000) / 5,000] = 140%
Print Advertising
Total Expenses: $8,000
Total Revenue Generated: $10,000
ROI Calculation: [(10,000 - 8,000) / 8,000] = 25%
Television
Total Expenses: $20,000
Total Revenue Generated: $30,000
ROI Calculation: [(30,000 - 20,000) / 20,000] = 50%
Radio
Total Expenses: $6,000
Total Revenue Generated: $7,000
ROI Calculation: [(7,000 - 6,000) / 6,000] = 16.67%
Online Platforms (e.g., Website, Blog)
Total Expenses: $7,000
Total Revenue Generated: $10,000
ROI Calculation: [(10,000 - 7,000) / 7,000] = 42.86%
ROI Metrics:
Key Performance Indicators:
Click-through rates
Conversion rates
Website traffic
Brand mentions
Recommendations:
Next Steps:
[Quarter( ) Year]: Implement budget reallocation and review campaign strategies.
Responsible Team Members: [Member's Name] (Member's Position), [Member's Name] (Member's Position), etc.
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