Marketing Expense Tracking Checklist
Instructions: Update this checklist at least once a week or after every marketing expense incurred. Always attach or keep a digital copy of all receipts and invoices related to each expense.
Advertising Costs |
| Print ads (newspapers, magazines) |
| Online ads (Google Ads, Facebook Ads, etc.) |
| Radio and TV commercials |
| Billboard and outdoor advertising |
| Sponsored content or influencer partnerships |
Event Marketing Costs |
| Venue rental |
| Catering and refreshments |
| Audio-visual equipment rental |
| Promotional materials (banners, flyers, etc.) |
| Guest speakers or entertainment fees |
Digital Marketing Costs |
| Website design and maintenance |
| SEO tools and services |
| Email marketing software |
| Social media management tools |
| Analytics and tracking tools |
Content Creation Costs |
| Freelance writer fees |
| Graphic design services |
| Video production costs |
| Stock photos or video licenses |
| Content distribution or syndication fees |
Market Research Costs |
| Survey tools and platforms |
| Focus group expenses |
| Competitive analysis tools |
| Consumer behavior and trend reports |
Miscellaneous Costs |
| Licensing or royalties for using copyrighted material |
| Travel and accommodation for marketing events or meetings |
| Marketing agency or consultant fees |
Prepared by: [Your Name]
Date: [Month Day, Year]
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