Content Creation Brief
Prepared by: [YOUR NAME]
Company Name: [YOUR COMPANY NAME]
1. Objectives
This section outlines the main goals and objectives our content needs to achieve. This may involve influencing user behavior, increasing brand awareness, or improving SEO performance. Each objective must be Specific, Measurable, Achievable, Relevant, and Time-bound (SMART).
Drive an increase of 15% in organic website traffic over the next quarter
Increase brand awareness by 25% over the next six months
Achieve top 3 ranking for 5 targeted keywords within three months
Generate 100 new leads per month via content marketing
Reduce bounce rate by 10% over the next two months
2. Target Audience
Understanding our target audience is crucial to creating compelling and engaging content. In this section, we describe our ideal customer or reader, their interests, preferences, and typical behavior.
Demographics | Interests | Behavior |
|---|
25-34 years old, University Degree, Full-Time Employed | Technology, Entrepreneurship, Fitness, Traveling | Highly engaged in social media, prefers visual and video content over written content |
3. Key Messages
In this section, we articulate the key messages that our content should convey. These messages should align with our brand’s values and objectives.
[YOUR COMPANY NAME] is an innovative industry leader
Our products/services deliver exceptional value and unrivaled quality
We are committed to customer satisfaction and continual improvement
Our team is knowledgeable, professional, and always ready to help
4. Tone of Voice and Style Guidelines
We must establish a consistent tone of voice and style for all our content. This section guides the language, tone, and style that we should adopt in our content materials.
The tone of Voice: Friendly, Informative, Professional
Style: Clear and Concise, Active Voice, Avoid Jargon
Preferred Formats: Blog Posts, How-To Guides, Infographics, Videos
5. Content Specifications
These are the specific requirements for producing the content. It includes the preferred format, word count, SEO considerations, and any other technical details that are relevant to the content creation.
Category | Specification |
|---|
Format | Long-form blog post (1500-2000 words) |
SEO | Keyword Density of 1-2%, Include Targeted Keywords in H1, H2 tags and Meta Description |
Images | At a minimum, include one feature image and images relevant to the content (1280x720px or more, JPEG format) |
Video | Optional, if included should align with the content message, HD Quality |
This detailed brief will guide the creation of our content, ensuring it is purposeful, impactful, and coherent with our brand identity.
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