SOCIAL MEDIA CONTENT CHECKLIST

Prepared by: [Your Name]

Company: [Your Company Name]

Date: [Date created]

1. Content Planning

• Define campaign goals for [Specific Campaign/Niche]

• Create a content calendar for [Time Period]

• Identify target audience [Demographics]

• Select appropriate platforms ([Platform 1], [Platform 2], etc.)

• Set budget for promotion and advertising

2. Content Creation

• Develop content themes and ideas

• Design graphics and visuals with [Design Tool]

• Write engaging copy for posts

• Record and edit videos using [Video Editing Tool]

• Include relevant hashtags and keywords

3. Review and Approval

• Submit content for review to [Reviewer Name]

• Make necessary revisions based on feedback

• Ensure compliance with brand guidelines

• Approval from [Manager/Senior Team Member]

• Finalize content for scheduling

4. Scheduling and Posting

• Schedule posts via [Social Media Management Tool]

• Choose optimal posting times based on audience activity

• Add any last-minute updates or correction

• Post content manually if necessary

• Monitor posting success and troubleshoot if needed

5. Analytics and Engagement

• Track engagement metrics: likes, shares, comments

• Analyze post performance and gather insights using [Analytics Tool]

• Respond to comments and messages promptly

• Engage with followers and other accounts

• Adjust future content based on performance data