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Sales Proposal to Introduce Referral Commissions

Sales Proposal to Introduce Referral Commissions

Effective Date: [Date]


At [Your Company Name], we are committed to evolving and adapting to meet the ever-changing needs of our clients and partners. It is with great pleasure that we present this innovative proposal, designed to enhance the way we collaborate and interact. As a company that values its relationships, we have devised a program that not only rewards your loyalty but also empowers you to play a more active role in our growth story.


Program Overview

The Referral Commission Program is a testament to our belief in the power of connections. It is not just a program; it's a partnership built on trust and mutual benefit. We understand that our clients and partners have been instrumental in our success, and we want to reciprocate that support.

How It Works

This program is remarkably simple. You, as a valued client or partner, refer potential clients to [Your Company Name], recognizing the value we bring to businesses. Your role is pivotal, and it involves:

  • Sharing your positive experiences with our products and services.

  • Recommending our solutions to your network or contacts who could benefit from them.

  • Facilitating introductions and sharing our contact information.

Your referral contacts engage with our services and, when they make a purchase, you receive a commission, calculated as a percentage of the sale generated from your referral. It's an ecosystem where growth benefits all participants.

Why We're Doing This

We believe in recognizing and rewarding the people who know us best. Our clients and partners are in a unique position to champion our brand, knowing the value we deliver. By introducing the Referral Commission Program, we aim to:

  • Show our gratitude for your trust and support.

  • Strengthen our relationship with you by making it more dynamic and interactive.

  • Create a network of brand advocates who can help us reach new audiences and markets.

This program is a reflection of our commitment to partnership, collaboration, and shared success. It's not just about earning commissions; it's about building a community of advocates for [Your Company Name].

Transparency and Tracking

To ensure that this program is transparent and user-friendly, we've developed an online portal where you can track your referrals and commissions in real-time. You'll have complete visibility into the impact of your referrals, ensuring a seamless experience.

Security and Privacy

Rest assured that the privacy and security of your referrals and personal information will be a top priority. We are committed to safeguarding your data and ensuring that your participation in the program is secure.


The following table outlines the multitude of advantages you can enjoy by participating in our Referral Commission Program. Discover how this program can enhance your financial well-being, strengthen your relationships, offer transparency, and provide continuous support, all while allowing you the flexibility to balance your existing commitments. 



Additional Revenue

Earn extra income with each successful referral.

Use commissions to support your business, invest, or improve financial well-being.

Strengthened Relationships

Deepen existing relationships by providing valuable solutions to your contacts.

Enhance trust and loyalty, positioning yourself as a reliable resource.

Easy and Transparent

User-friendly online portal for real-time tracking of referrals and commissions.

Full visibility into the impact of your referrals, ensuring transparency.

Continuous Support

A dedicated support team available to address questions and provide guidance.

Assistance with explaining services, customizing referral links, and resolving issues.

Flexibility and Convenience

Fit referrals into your routine at your own pace, with no rigid commitments.

Balance regular activities while actively participating in the program.

Stay Ahead in the Industry

Position yourself as an industry insider, introducing innovative products to your network.

Enhance your professional reputation as a trusted source of valuable information and resources.


Expanding Our Reach

By enrolling in our Referral Commission Program, you become an invaluable extension of our marketing and sales team. Your trusted recommendations introduce us to previously untapped markets and potential clients who may not have discovered us through traditional advertising. This program allows us to expand our reach organically and cost-effectively, increasing our market presence and further solidifying our position as a leader in your industry.

Stronger Partnerships

Beyond the immediate financial benefits, this program deepens our existing relationships with clients like you. It transforms these relationships into strong partnerships where we work together for mutual success. As a participating member, you become an advocate for our brand, reinforcing our commitment to providing exceptional service and value. The bonds formed through this collaboration will contribute to a vibrant and supportive community of satisfied clients who share our vision and trust in our offerings.

Feedback and Improvement

Your involvement in the Referral Commission Program also provides us with a unique opportunity to gather valuable feedback from those who have experienced our products and services firsthand. This feedback is invaluable for continuous improvement and allows us to fine-tune our offerings to better meet the ever-evolving needs of our clients. Your insights play a vital role in our ongoing commitment to excellence.

Reputation Enhancement

Participating in our Referral Commission Program not only generates financial rewards but also enhances your reputation as a knowledgeable and reliable source of recommendations. Your clients and network will appreciate your guidance in connecting them with trusted solutions, strengthening your credibility in your industry and community.

Support and Resources

As a participant in the Referral Commission Program, you will have access to dedicated support and resources to aid you in your role as an advocate for [Your Company Name]. We provide marketing collateral, training materials, and a responsive support team to assist you in your referral efforts, making the process seamless and effective.

Exclusive Opportunities

By joining our program, you'll gain access to exclusive promotions, early product releases, and special events. We believe in rewarding our referral partners for their loyalty and commitment to our brand, and we're excited to offer these opportunities as a token of our appreciation.

Long-Term Growth

The Referral Commission Program is not just about short-term gains. It is a platform for building long-term growth, collaboration, and success. We envision a future where you, our clients, and [Your Company Name] share in a collective journey towards prosperity, and we are dedicated to ensuring that this partnership is fruitful for years to come.


The commission structure within our Referral Commission Program has been designed to cater to the diversity of services and products offered by [Your Company Name]. It ensures that you are fairly rewarded for your efforts based on the nature of the referral and the commitment of the referred client.

Tiered Commission Rates

To provide an incentive for a wider range of referrals, we have implemented a tiered commission structure. This means that the more referrals you make, the higher your commission rate can become. As you hit specific referral milestones, your commission rate will increase, reflecting your dedication to our program and your success in bringing in new clients.

  • Example: Let's say you refer three clients within a month. Your commission rate starts at 5% for the first referral. However, for your second and third referrals within that same month, your commission rate increases to 7%. As you consistently refer more clients, you'll unlock higher tiers, allowing you to earn 10% for the fourth referral and so on. This tiered structure encourages you to grow your network and reap greater rewards.

Product/Service Specific Commissions

We understand that not all our services and products are the same in terms of complexity and value. Therefore, we have customized commission rates for each category. Some of our services may warrant a higher commission due to their nature, while others may have a different structure altogether.

  • Example: If you refer a client who engages in our premium consulting services, your commission may be 15% of the total contract value, reflecting the higher value of the service. On the other hand, if your referral is for a standard software subscription, your commission rate might be 8%. Each product or service will have its own predetermined commission rate.

Recurring Commissions

In certain cases, your commission won't be limited to a one-time payout. If the referred client engages in ongoing services or subscriptions, you will continue to earn a recurring commission for the duration of their engagement with us. This adds an element of long-term value to your referrals.

  • Example: Suppose you refer a client who subscribes to our monthly software maintenance service. For every month that the client remains subscribed, you earn a 5% commission on their monthly subscription fee. This provides you with an ongoing stream of income for the duration of their subscription, creating a steady revenue source.

Performance Bonuses

For outstanding performance, we also offer performance-based bonuses. These bonuses are awarded to individuals who consistently bring in high-quality referrals or surpass specific targets. They are our way of acknowledging and celebrating your exceptional contributions to our program.

  • Example: If you consistently refer at least five clients per quarter or exceed your quarterly referral target by 20%, you become eligible for a performance bonus. The bonus might be a one-time payment equivalent to 10% of your total annual commission earnings. This bonus recognizes your exceptional commitment to the program and the quality of referrals you bring.

The specific details of the commission structure, including tier thresholds, commission rates, and performance bonus criteria, will be discussed and agreed upon during the enrollment process. This ensures that the program is tailored to your unique circumstances and maximizes your earning potential.


To ensure a smooth and transparent operation of the Referral Commission Program, it is essential to establish clear terms and conditions. These terms and conditions are designed to protect the interests of all parties involved and create a fair and consistent framework for the program's execution. Here are the key terms and conditions:


  • Referrers must be current clients or partners of [Your Company Name].

  • The referral must be a new client who has not engaged with [Your Company Name] previously.

Commission Calculation

  • Commissions are calculated based on a percentage of the total sale generated through the referral. The specific percentage will be outlined in your individual program agreement.

  • Commissions are paid to the referrer within three to five days after the successful sale is completed.

Reporting and Tracking

  • We will provide you with access to a dedicated portal where you can track the progress and status of your referrals.

  • All referrals must be recorded through our portal to qualify for commission.

Program Compliance

  • Referrers are expected to comply with all applicable laws and regulations in their promotion of [Your Company Name].

  • Any form of misrepresentation or unethical promotion of our services will result in disqualification from the program.

Program Modification

  • [Your Company Name] reserves the right to modify the program terms and conditions, commission rates, or program availability with advanced notice to referrers.

  • Modifications will not affect past referrals and their associated commission structures.

Dispute Resolution

  • In case of disputes or concerns related to commissions or program participation, both parties agree to work in good faith to resolve the matter amicably.

  • If a resolution cannot be reached, disputes will be escalated to mediation or arbitration as agreed upon by both parties.


  • Either party may terminate their participation in the Referral Commission Program at any time with written notice.

  • Upon termination, all unpaid commissions associated with the terminated account will be settled according to the terms of the agreement in place at the time of termination.

Agreement Acknowledgment

  • By enrolling in the Referral Commission Program, both [Your Company Name] and the referrer acknowledge and accept the terms and conditions outlined in this agreement.

These terms and conditions are designed to ensure a fair, ethical, and profitable partnership through our Referral Commission Program. If you have any questions or require further clarification on any aspect of this program, please do not hesitate to contact us.


In concluding our proposal, we want to emphasize our genuine enthusiasm for the potential this Referral Commission Program holds for both of us. This initiative is more than just a way to earn extra income; it's an opportunity to join hands with us in our journey towards success.

By becoming a part of our Referral Commission Program, you not only contribute to your financial well-being but also play a pivotal role in our expansion and growth. We anticipate that this initiative will not only bring us new clients but also strengthen our existing relationships, fostering a community of brand advocates.

To get started or to discuss this further, please do not hesitate to reach out to us at [Your Company Phone] or at [Your Company Email]. We are ready to answer any questions, provide more information, and guide you through the enrollment process.

Thank you for considering our proposal. 

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